You can not be categorized digital marketing into 4 types. Because we will do a lot more in digital marketing to market the products or services to achieve profit in your business. But we can be discussed the most important method or types of digital marketing. So if you ask, what are the 4 types of digital marketing definitely it will be; Search Engine Optimization (SEO), Paid Media Advertisement, Social Media Optimization (SMO), and last but not least Content Marketing.
1) Search Engine Optimization (SEO): In this method, you optimize your website as per search engine guidelines to pull traffic to your website through search engines. The one major search engine in the world is Google so everyone will optimize their website according to the Google webmaster guidelines and try to rank higher in Google search so that they can able get traffic on their website through google.
2) Paid Media Advertisement: In this method, you can advertise your business on digital channels like Google, Facebook, Twitter, Linkedin, etc… by paying some amount to these channels to reach your customers or potential customers. You only have to pay when customers click or see your advertisement on these channels. It is the most effective way to reach your audiences globally & locally in less time and at less cost. Commonly there are 2 types of costing options; PPC (Pay-Per-Click) & CPM (Cost-Per-Impression) in paid media advertisements. Also, Read our expert answer; What Are the Scope of Digital Marketing?
3) Social Media Optimization (SMO): This method is used to real-time connect with users or your customers. Social media uses is one of the world’s most active online activities. In 2021, 0ver 4.26 billion people were using social media worldwide and it will be projected by 6 billion in 2027. If you want to leave a message to your customer instantly it will be the best medium to reach your customer.
4) Content Marketing: Content marketing is the best way to aware your customer about your product and services. You can build trust with your customer through content marketing. There are the 3 more popular strategies for content marketing; Top of the funnel (TOFU), Middle of the funnel (MOFU), and Bottom of the Funnel (BOFU).
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