IGNOU BBA Syllabus
(Bachelor of Computer Application)
Indira Gandhi National Open University is renowned for offering world-class courses during distance learning and online learning. IGNOU BBA’s curriculum is designed to provide students with the requisite intellectual, business and analytical skills for managing business operations, particularly in retail and service management. The syllabus of the BBA course is created by the School of Management Studies, one of the biggest open learning business schools worldwide. The programme is developed in line with the industry’s existing needs by the expert faculty of IGNOU and a team of industry experts and experienced teachers from the various universities to enable the business sectors to expand horizontally.
- DURATION: 3 years (6 Semester/36 months)
- General BBA Total Fees: INR 30,000/-
- BBA Retail Management Total Fees: INR 31,500/-
- BBA In Service Management Total Fees: INR 60,000/-
- Last date of admission: 31st July, 2025 (Expected)
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the Samarth Portal.
@OfficialIGNOU https://ignouadmission.samarth.edu.in (ODL) https://ignouiop.samarth.edu.in (Online mode) The last date is expected to begin in the first week of July. Read more about the same here.
The admissions for IGNOU’s online and distance BBA programs for the July 2025 session is expected to start in the first week of July, 2025. The last date of online & ODL BBA programme may have 31st July 2025.
IGNOU ranked Number #1 in the “Open University” category in the 2024 NIRF India Ranking.
IGNOU has accredited with an A++ grade by the National Assessment and Accreditation Council (NAAC).
IGNOU BBA Syllabus 2025 Overview
IGNOU BBA course allows you to get a speciality in retail management and service management. The course length is 3 years, which can be completed within 6 years. Core courses, elective courses, and a dissertation or project are frequently included in the syllabus. Business Organisation and Management, Financial Accounting, Principles of Marketing, Managing Human Resources, Fundamentals of Financial Management, Management Research, Management of International Business, Personal Selling and Salesmanship, Entrepreneurship, Environmental Studies, Customer Value Management, Entrepreneurship, Retail Supply Chain Management and other topics are covered in the programme. The IGNOU BBA syllabus is routinely modified to reflect current trends and advancements in the discipline because business management is a dynamic and ever-changing field. This makes sure that the education kids receive is current and relevant.
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IGNOU BBA Program Curriculum (Syllabus/Subjects)
The syllabus of the distance BBA program from IGNOU is centered around business administration and management principles. The distance BBA program covers a wide range of subjects such as Principles of Management, Business Communication, Financial Accounting, Business Environment, Marketing Management, Human Resource Management, Business Law, Organizational Behaviour, Economics, Business Statistics, and Entrepreneurship Development. The curriculum blends theoretical knowledge, analytical skills, and practical applications to offer students a well-rounded education in business and management. Generally, the syllabus includes core courses, elective courses, and occasionally a project or internship component. Core courses provide a strong foundation in essential business disciplines, while elective courses allow students to explore specific areas of interest in greater depth.
IGNOU BBA In General Course Curriculum
36 months | 6 semesters | 15-20 hours/week | 100 credits
Subjects | Credits |
Environmental Studies (BEVAE-181) | 4 |
English at Work Place (BEGLA-136) Or Hindi Bhasha: Lekhan Kaushal (BHDLA-136) | 6 |
Business Organisation and Management (BHDLA-136) | 6 |
Computer Application in Business (BCOS-183) | 4 |
|
Subjects |
Credits |
|
Financial Accounting (BCOC-131) |
6 |
|
Business Law (BCOC-133) |
6 |
|
Elements of Statistics (ECO07) |
4 |
|
Business Ethics (BRL-113) |
4 |
|
Subjects |
Credits |
|
Principles of Marketing (BCOE-141) |
6 |
|
Principles of Microeconomics (BCOG-171) |
6 |
|
Managing Human Resources (BRL-106) |
4 |
|
E-Commerce (BCOS-184) |
4 |
|
Subjects |
Credits |
|
Fundamentals of Financial Management (BCOE-143) |
6 |
|
Office Management and Secretarial Practice (BCOE-144) |
6 |
|
Business Environment (ECO-13) |
4 |
|
Business Research (BMP-001) |
4 |
|
Subjects |
Credits |
|
Management Research (BCOE-142) |
6 |
|
Operations Management (BMP-002) |
6 |
|
Project (BMPP-001) |
8 |
|
Subjects |
Credits |
|
Management of International Business (BMP-003) |
4 |
|
Strategic Management (BMP-004) |
4 |
|
Organisational Behaviour (BMP-005) |
4 |
|
Personal Selling and Salesmanship (BCOS-186) |
4 |
|
Entrepreneurship (BCOS-185) |
4 |
IGNOU BBA In Retail Management Curriculum
Course Title | Course code | Credits |
Semester 1 | ||
Principles of Marketing | BCOE-141 | 6 |
English Communication Skills | BEGAE-182 | 4 |
Overview of Retailing | BRL-101 | 4 |
Introduction to Retail Marketing | BRL-102 | 4 |
Store Operations | BRL-103 | 4 |
Semester II | ||
Retail Management Perspectives and Communication | BRL-104 | 6 |
Internships, WorkBook and Viva-Voce | BRLP-101 | 16 |
Course Title | Course code | Credits |
Semester III | ||
Environmental Studies | BEVAE-181 | 4 |
Customer Service Management | BRL-105 | 6 |
Managing Human Resources | BRL-106 | 4 |
Buying and Merchandising-I | BRL-107 | 4 |
Retail Operations and Store Management | BRL-108 | 4 |
Semester IV | ||
Customer Value Management | BRL-109 | 6 |
IT Application in Retail | BRL-110 | 4 |
On the Job Training, WorkBook and Viva-Voce | BRLP-102 | 12 |
Course Title | Course code | Credits |
Semester V | ||
Entrepreneurship | BCOS-185 | 4 |
Retail Consumer Behavior | BRL-111 | 6 |
Buying and Merchandising-II | BRL-112 | 4 |
Business Ethics | BRL-113 | 4 |
Visual Merchandising & Store Planning | BRL-114 | 4 |
Semester VI | ||
E-Commerce | BCOS-184 | 4 |
Retail Supply Chain Management | BRL-115 | 6 |
On the Job Training, Workbook and Viva-Voce | BRLP-103 | 12 |
IGNOU BBA In Service Management Curriculum
Course Code | Semester | Course Name |
BSM – 001 | Semester 1 | FUNDAMENTALS OF MANAGEMENT |
BSM – 002 | Semester 1 | BASICS OF MARKETING |
BSM – 003 | Semester 1 | WRITTEN COMMUNICATION SKILLS |
BSMA-001 | Semester 1 | BASIC IT SKILLS |
BSMW-001 | Semester 1 | INTERNSHIP REPORT (WORKBOOK) |
Course Code | Semester | Course Name |
BSM – 004 | Semester 2 | FOUNDATIONS OF SERVICES MARKETING |
BSM – 005 | Semester 2 | FOCUS ON THE CUSTOMER |
BSM – 006 | Semester 2 | UNDERSTANDING CUSTOMER REQUIREMENTS |
BSMA-002 | Semester 2 | COMMUNICATION AND SOFT SKILLS |
BSMW-002 | Semester 2 | INTERNSHIP REPORT (WORKBOOK) |
Course Code | Semester | Course Name |
BSM – 007 | Semester 3 | UNDERSTANDING HUMAN BEHAVIOUR |
BSM – 008 | Semester 3 | BASIC QUANTITATIVE TECHNIQUES |
BEVAE-181 | Semester 3 | ENVIRONMENTAL STUDIES |
BSMA-003 | Semester 3 | ADVANCED IT SKILLS |
BSMW-003 | Semester 3 | INTERNSHIP REPORT (WORKBOOK) |
Course Code | Semester | Course Name |
BSM – 009 | Semester 4 | INTRODUCTION TO SERVICE OPERATIONS |
BSM – 010 | Semester 4 | SERVICE DESIGN |
BSM – 011 | Semester 4 | SERVICE QUALITY AND IMPROVEMENT |
BSMA -004 | Semester 4 | ACCOUNTING AS INFORMATION SYSTEM |
BSMW-004 | Semester 4 | INTERNSHIP REPORT (WORKBOOK) |
Course Code | Semester | Course Name |
BSM – 012 | Semester 5 | ECONOMY AND SERVICES |
BSM – 013 | Semester 5 | DELIVERING AND PERFORMING SERVICES |
BSM – 014 | Semester 5 | MANAGING SERVICE OPERATIONS – I |
BSMA-005 | Semester 5 | DATA PROCESSING AND REPORTING |
BSMW-005 | Semester 5 | INTERNSHIP REPORT (WORKBOOK) |
Course Code | Semester | Course Name |
BSM – 015 | Semester 6 | MANAGING SERVICE PROMISES |
BSM – 016 | Semester 6 | MANAGING SERVICE OPERATIONS – II |
BSM – 017 | Semester 6 | SERVICE ENTREPRENEURSHIP |
BSMA-006 | Semester 6 | RESEARCH PROCESS |
BSMW-006 | Semester 6 | INTERNSHIP REPORT (WORKBOOK) |
Frequently Asked Question About IGNOU BBA Syllabus
Yes, BBA from IGNOU is worth it for students looking for a flexible, affordable, and UGC-recognized distance learning program in business administration. It provides a core foundation in management, finance, marketing, and entrepreneurship.
The IGNOU BBA first-year syllabus typically includes core subjects such as: Business Organization, Business Communication, Business Environment & Financial Accounting.
No, BBA from IGNOU is a 3-year undergraduate program. There is no provision to complete it in 1 year, as per UGC and IGNOU guidelines.
Yes, you can pursue BBA from IGNOU without having studied mathematics in 10+2. Mathematics is not a mandatory subject for admission.
BBA in Retailing is a specialization offered by IGNOU that focuses on retail management, customer service, supply chain, and store operations. It prepares students for careers in the retail industry.
Yes, IGNOU is a central university recognized by UGC & DEB. A BBA degree from IGNOU is valid for both employment and higher education in India and abroad.
IGNOU follows a semester system for the BBA program, with exams conducted twice a year — in June and December.
IGNOU BBA in Service Management focuses on customer service, operations, logistics, and business development in the service sector. It is designed in collaboration with industry partners to enhance job-readiness.
The BBA (General Management) program typically includes about 30 subjects spread across six semesters, covering areas such as management, accounting, economics, marketing, and communication.
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IGNOU Important Links
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UGC DEB Official Website – 1 Link here |
NIRF India Ranking IGNOU PDF- 2 Link here |
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India Rankings 2024: Open University- 3 Link here |
NAAC Official Website- 4 Link here |
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IGNOU eGyanKosh- 5 Link here |
IGNOU Gyandarshan- 6 Link here |
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IGNOU e-Content- 7 Link here |
Swayam Free Online Education- 8 Link here |
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IGNOU Latest Announcement- 7 Link here |