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Are you looking for a digital marketing course in Lucknow? Here we will get to know about top 10 digital marketing courses in Lucknow such as best Institutes & colleges, fees structure, eligibility criteria, course duration, placement, jobs salary and more. Digital Marketing has become a ubiquitous term in today’s business landscape. But what exactly is it? Essentially, Digital Marketing refers to the practice of promoting products or services through digital channels such as the internet, social media, email, search engines, and mobile apps.
One of the biggest advantages of Digital Marketing over traditional methods is its cost-effectiveness. Digital campaigns typically have lower upfront costs and higher returns on investment compared to traditional advertising channels like print or television. Additionally, the success of a digital marketing campaign can be easily tracked and measured in real-time, allowing businesses to make data-driven decisions and optimize their strategies for better results. Also Available | Online SEO Courses!
Digital Marketing is not just a trend but a necessity in today’s competitive marketplace. Whether you’re a small startup or a large enterprise, understanding and leveraging digital marketing strategies can be the key to staying ahead of the competition and reaching your target audience effectively.
If you’re in Lucknow and looking to gain expertise in digital marketing, here’s a combined list of the top 10 digital marketing courses in Lucknow available in the city to help you sharpen your skills and stay ahead in the digital age. Click Here | Digital Marketing Course Online!
Table of Contents
- 1 Key Factors to Consider When Choosing a Digital Marketing Course In Lucknow
- 2 Best 10 Digital Marketing Courses in Lucknow with Duration Fees
- 3 1) Digiperform, Lucknow
- 4 2) Slide Scope, Lucknow
- 5 3) Promosys Technology, Lucknow
- 6 4) Escalera Technology, Lucknow
- 7 5) Rank Up India, Lucknow
- 8 6) Digitrend, Lucknow
- 9 Top PGP(Post Graduate Programs) Online In Digital Marketing for Working Professionals 2024
- 10 Digital Marketing Course Eligibility In Lucknow
- 11 Digital Marketing Course Fees & Duration In Lucknow
- 12 Digital Marketing Course Syllabus In Lucknow
- 13 Top Digital Marketing Colleges in Lucknow
- 14 Digital Marketing Salary in Lucknow
- 15 Online Digital Marketing Course V/S Offline Digital Marketing Programs
- 16 Digital Marketing Courses In Other City of India
- 17 Conclusion
- 18 Frequently Asked Questions (FAQs) About Digital Marketing Courses In Lucknow
Key Factors to Consider When Choosing a Digital Marketing Course In Lucknow
- Training from Industry Experts: Ensure the institute provides training from experienced professionals in the digital marketing field.
- Hands-on Training: Look for institutes that offer practical, hands-on training as digital marketing skills are best learned through practice.
- Certifications Offered: Consider the certifications the course prepares you for as they can add value to your resume and validate your skills.
- Alumni Testimonials and Feedback: Before enrolling, review testimonials and feedback from previous students to gauge the quality of the institute’s training.
- Course Syllabus: Take a close look at the course syllabus to ensure it covers all essential topics and techniques in digital marketing.
- Placement Assistance: Check if the institute offers robust placement assistance to help you secure job opportunities after completing the course.
- Internship Opportunities: Look for institutes that provide internship opportunities as practical experience can enhance your skills and employability.
- Doubt-Clearing Sessions and Trainer Accessibility: Ensure the institute offers adequate doubt-clearing sessions and that trainers are accessible to address your queries and concerns.
Best 10 Digital Marketing Courses in Lucknow with Duration Fees
If you’re in Lucknow, refer to the following list of top digital marketing institutes that meet these criteria and have been carefully selected based on thorough analysis. Choose the digital marketing institute that best aligns with your learning needs and career goals for a comprehensive digital marketing training experience in Lucknow.
| SI NO | Best Digital Marketing Institutes In Lucknow | Digital Marketing Course Duration In Lucknow | Digital Marketing Course Fees In Lucknow |
| 01) | Digiperform, Lucknow | 4.5 Months+ | INR 58750 + 18% GST |
| 02) | Slide Scope, Lucknow | Two modules (✓ 3 Months and ✓ 6 Months) | Contact on the Below Mentioned Official Website |
| 03) | Promosys Technology, Lucknow | Contact on the Below Mentioned Official Website | Contact on the Below Mentioned Official Website |
| 04) | Escalera Technology, Lucknow | Contact on the Below Mentioned Official Website | Contact on the Below Mentioned Official Website |
| 05) | Rank Up Technologies, Lucknow | 6 Months+ | Contact on the Below Mentioned Official Website |
| 06) | Digitrend, Lucknow | Three modules (✓ 3 Months, ✓ 6 Months and ✓ 9 Months) | 4.7 (798 reviews) |
| 07) | National Academy of Digital Marketing, Lucknow | 3 Months+ | INR 24499 + 18% GST |
| 08) | IIM SKILLS, Lucknow | 3 Months + 2 Months Paid Internship | INR 34900 + 18% GST |
| 09) | LIIM, Lucknow | 3 Months | INR 30000 + 18% GST |
| 10) | Indian Institute of Digital Education (IIDE), Lucknow | 6 Months+ | INR 24276 + 18% GST |
1) Digiperform, Lucknow
Digiperform stands out as a frontrunner in the depth of digital marketing training, renowned for its top-notch courses in Lucknow. With a strong emphasis on hands-on learning, students are equipped with practical skills essential for thriving in the job market. The institute’s track record speaks for itself, boasting successful placements in leading companies across India.
What sets Digiperform apart is its faculty of industry experts who offer invaluable insights and mentorship, ensuring students are industry-ready upon course completion. Its stellar reputation in Lucknow is underscored by glowing reviews and high ratings, making it a trusted choice for aspiring digital marketers seeking quality education and career prospects.
Course Name, Fees and Duration
- Course Name – Digital Marketing Master Certification Course
- Course Duration – 4.5 Months+
- Course Fee – INR 58750 + 18% GST
Course Syllabus:
- Digital Marketing Introduction
- Video Creation Strategy
- Inbound Marketing
- Web Analytics
- Email Marketing
- Content Writing Website Creation
- Facebook Business Marketing
- Social Media Marketing
- Remarketing
- Quora Marketing
- Twitter Marketing
- Instagram Marketing
- Introduction to SEO
- Keywords Research
- Media Analytics
- E-commerce Marketing
- Blogging
- Growth Hacking
- Google Analytics
- Interview Process and Preparation
Salient Features of the course:
- 100% job placement assistance
- Live to the coach directly from industry experts
- International Certifications
- Smart Classes
- 24*7 support
Contact Details:
Address: 1st Floor, Shagun Palace, Sapru Marg, Hazratganj, Lucknow-226001
Official Website: https://digiperform.com/
2) Slide Scope, Lucknow
Slide Scope is more than just a digital marketing training institute; it’s a driving force behind the mission to spread digital marketing literacy nationwide. In Lucknow, they offer comprehensive courses designed to equip students with the skills needed to excel in the digital marketing landscape.
What sets Slide Scope apart is its unwavering commitment to ensuring graduates are fully prepared for the job market upon completing their program. With a team of seasoned experts at the helm, Slide Scope has already empowered thousands of students with invaluable knowledge and expertise in digital marketing.
Course Name, Fees and Duration
- Course Name – Digital Marketing Master Certification Course
- Course Duration – Two modules (✓ 3 Months and ✓ 6 Months)
- Course Fee – Contact on the Below Mentioned Official Website
Course Content:
- Search Engine Marketing
- Social Media Marketing
- Social Media Optimization
- Content Marketing
- Inbound Marketing
- Influencer Marketing
- Local Business Listings
- Business Directory Listings
- Website Creation
- Video Marketing
- Email Notification
- Push Notification Marketing
- Practical Training on Bing and Google Webmasters Tools
- Data Analytics
- Google Adwords Ad setup
- Graphic Designing
- Introduction to c panel of hosting
Salient Features of the Course:
- 100% placement assistance
- Live Campaigns
- 8+ Certifications
Contact Details:
Address: 8/716, Vikas Nagar, Lucknow, Uttar Pradesh, 226022
Official Website: https://slidescope.com/
3) Promosys Technology, Lucknow
Promosys Technology stands tall as one of Lucknow’s most sought-after destinations for digital marketing training. Renowned for its commitment to student success, Promosys offers comprehensive support, including 100% placement assistance, ensuring graduates are primed for success upon course completion.
With a curriculum tailored to provide 45 hours of immersive hands-on training, live project experiences, stimulating group discussions, and engaging interactive lectures, Promosys goes above and beyond to nurture students’ skills and confidence in the digital marketing arena.
Course Name, Fees and Duration
- Course Name – Digital Marketing Training Course
- Course Duration – Contact on the Below Mentioned Official Website
- Course Fee – Contact on the Below Mentioned Official Website
Course Syllabus:
- Digital Marketing Overview
- Search Engine Optimization
- Social Media Optimization
- Social Media Marketing
- PPC with Google Adwords
- Inbound Marketing
- Leads & Traffic Generation
- Affiliate Marketing
- Online Reputation Management
- E-Mail Marketing
- Bing PPC
- Video Marketing
- Mobile Marketing
- Google Adsense
- Blogging
- WordPress Website
- Content Marketing
- E-Commerce Marketing
- Google Webmaster Tool
- Google Analytics Tool
Course Highlights:
- Free Software
- Online Support
- Interview Preparation
- Live Project
- Career Counseling
- 100% job assistance
- Professional CV Template
Contact Details:
Address: 2nd Floor, Govind Plywood, Near New High Court,(100 mtrs from Sushma Hospital), Faizabad Road, Indira Nagar, Lucknow, Uttar Pradesh 226016
Official Website: https://www.promosystech.com/
4) Escalera Technology, Lucknow
Escalera Technology stands out as a prominent institute in Lucknow, offering comprehensive Digital Marketing Courses tailored to meet the industry’s latest technological advancements. Their commitment lies in empowering individuals with practical skills essential for thriving in the dynamic digital landscape.
Through dedicated efforts, Escalera Technology ensures students are equipped with up-to-date knowledge and expertise, preparing them for success in the digital marketing field.
Course Name, Fees and Duration
- Course Name – Digital Marketing Training
- Course Duration – Contact on the Below Mentioned Official Website
- Course Fee – Contact on the Below Mentioned Official Website
Course Syllabus:
- Digital Marketing Basics
- Search Engine Optimization
- Google Webmasters Tool
- Google Analytics
- Keyword Research
- Email Marketing
- Facebook Business Marketing
- Social Media Marketing
- Quora Marketing
- Twitter Marketing
- Instagram Marketing
- Blogging
- On-page Optimization
- Shopping Campaign
- Link Building Strategies
- Reports and Management
- Interview Process and Preparation
Course Highlights:
- 100% placement assistance
- Training directly from industry experts
- Opportunity to directly work under them
Contact Details:
Address: E 9,CID Colony, Mahanagar, Lucknow-226006, Uttar Pradesh, India
Official Website: https://escaleratechnologies.com/
5) Rank Up India, Lucknow
Rank Up Technologies shines brightly as an award-winning institute in Lucknow, earning accolades time and again for its exceptional performance. With glowing reviews from satisfied clients, Rank Up has established itself as a trusted name in the industry. Its Digital Marketing courses in Lucknow are highly esteemed by industry experts, underscoring the institute’s commitment to delivering top-notch education and training.
At Rank Up, students can expect not just learning but a transformative experience that equips them with the skills and knowledge needed to succeed in the competitive digital marketing landscape.
Course Name, Fees and Duration
- Course Name – Digital Marketing Course with Ethical Hacking
- Course Duration – 6 Months+
- Course Fee – INR 40000 + 18% GST
Course Syllabus:
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Pay per Click
- Social Media Advertising
- Email Marketing
- Keyword Research
- Google Analytics
- Inbound Marketing
- Blogging
Why should you choose Rank Up Technologies:
- 24*7 assistance
- Expert Teachers
- Excellent Maintenance
- All-time support
- 10+ years of experience in the industry
- Best client service
Contact Details:
Address: Rank Up India, M-I/74,Sector B, Kapoorthala Road, Aliganj, Lucknow 226024 Distance From Kapoorthala Chauraha : 500 meter Distance From IT Metro Station: 1.2 KM
Official Website: https://www.rankupindia.com/
6) Digitrend, Lucknow
Digitrend emerges as a frontrunner among Digital Marketing courses in Lucknow, earning widespread popularity and trust among students. With a commendable track record of training thousands of individuals, Digitrend boasts a remarkable success rate, setting it apart as a preferred choice for aspiring digital marketers.
What makes Digitrend stand out is its unwavering commitment to delivering quality training through industry experts, ensuring students receive the best possible education and guidance. Renowned for its reliability and credibility, Digitrend instills confidence in learners, equipping them with the skills and knowledge needed to thrive in the competitive digital landscape.
Course Name, Fees and Duration
- Course Name – Digital Marketing Master Certification Course
- Course Duration – Three modules (✓ 3 Months, ✓ 6 Months and ✓ 9 Months)
- Course Fee – Contact on the Below Mentioned Official Website
Course Syllabus:
- Digital Marketing Introduction
- Inbound Marketing
- Web Analytics
- Video Creation Strategy
- Remarketing
- Keywords Research
- Growth Hacking
- Content Writing Website Creation
- Media Analytics
- Blogging
- Google Analytics
- Email Marketing
- Facebook Business Marketing
- Social Media Marketing
- Quora Marketing
- Twitter Marketing
- Instagram Marketing
- Introduction to SEO
- E-commerce Marketing
- Interview Process and Preparation
Some Salient Features
- Placement Assistance
- Trained by industry experts
- Job-ready candidates by end of the course
- 24*7 help
- Doubt Clearing Sessions
- Internship Opportunity
- Practical Methodology
Contact Details:
Address: Third Floor, Laxmi Tower, Ayodhya Road, near SBI, opposite Tata motors service center, Ashok Vihar, Ismailganj, Kamta, Lucknow, Uttar Pradesh 226028
Official Website: https://digitrend.in/
7) National Academy of Digital Marketing, Lucknow
The National Academy of Digital Marketing stands out as a beacon of trust and excellence among Digital Marketing Training Institutes in Lucknow. Renowned for its sterling reputation, it has guided numerous students towards success with an outstanding placement record. At the heart of its success lies the expertise of industry professionals who impart training round the clock, ensuring students receive unparalleled guidance and support.
Offering one of the finest Digital Marketing courses in Lucknow, the academy provides a transformative learning experience that equips students with practical skills and knowledge essential for thriving in the digital world. With a focus on quality education and unwavering dedication to student success, the National Academy of Digital Marketing continues to be a top choice for aspiring digital marketers in Lucknow.
Course Name, Fees and Duration
- Course Name – Digital Achievers Program
- Course Duration – 3 Months+
- Course Fee – INR 24499 + 18% GST
Course Syllabus:
- Digital Marketing Overview
- Search Engine Optimization
- Social Media Optimization
- Social Media Marketing
- PPC with Google Adwords
- Inbound Marketing
- Leads & Traffic Generation
- Affiliate Marketing
- Online Reputation Management
- E-Mail marketing
- Bing PPC
- Video Marketing
- Mobile marketing
- Google Adsense
- Blogging
- WordPress Website
- Content Marketing
- E-Commerce Marketing
- Google Webmaster Tool
- Google Analytics Tool
Some Salient Features:
- Placement Assistance
- Free Workshops
- Lifetime Support
- Expert Trainers
- 2021 Curriculum
Contact Details:
Address: Crazybrand Bazaar Private Limited, 4th Floor, Radha Krishna Bhawan, Park Road (opposite Civil Hospital Gate), Hazratganj, Lucknow – 226001
Official Website: https://nadmindia.com/
8) IIM SKILLS, Lucknow
IIM SKILLS stands out as a premier provider of Digital Marketing courses in Lucknow, offering a curriculum meticulously crafted to cater to learners of all levels, from novices to seasoned professionals. With industry experts at the helm, the courses are designed to deliver comprehensive knowledge and practical skills essential for success in the digital marketing arena.
What sets IIM SKILLS apart is its commitment to providing lifetime access to course materials, ensuring continuous learning and growth. Additionally, the structured coursework includes weekly assignments that receive thorough and constructive feedback, enhancing the learning experience and fostering skill development.
Course Name, Duration & Fees
- Course Name – Digital Marketing Master Course
- Course Duration – 3 Months + 2 Months Paid Internship
- Course Fee– – INR 34900 + 18% GST
Course Syllabus:
- Content Writing And Blogging
- Search Engine Optimization
- Social Media Marketing
- Search Engine Marketing
- Inbound Marketing
- Email Marketing
- Web Analytics
- WordPress Web Development
- Integrated Digital Marketing Strategy
- Online Reputation Management
- Content Writing And Blogging
- Media Buying
- Affiliate Marketing
- Video Marketing
- Marketing Automation
- Digital Infographic Resume Preparation
What do you get?
- 3 months guaranteed internship
- Launch your digital marketing agency
- Write your first blog for The Times of India
- Letter of recommendation + Certificates
- 300+ Placement Partners for Interview Support
- Personalized Mentorship for Career and Business
- Launch your podcast with Apple, Google, and Spotify
- Launch your Youtube Channel and Go live with Affiliate Marketing
Contact Details:
Address: Lucknow, Online Mode
Official Website: https://iimskills.com/
9) Learning Institute of Internet Marketing, Lucknow
At LIIM, you’ll discover one of the finest Digital Marketing courses in Lucknow, where personalized attention is at the core of learning. With classes conducted in small batches, every student receives individualized guidance and support, ensuring a tailored learning experience. What sets LIIM apart is its exceptional team of trainers, recognized as some of the best in the country, who bring their expertise and industry insights to the classroom.
Through hands-on training, students gain practical skills that make them ready for the job market upon completion of the course. LIIM leaves no stone unturned in providing a comprehensive understanding of digital marketing, covering all aspects of the subject matter in depth.
Course Name, Fees and Duration
- Course Name – Digital Marketing Certification Training Course
- Course Duration – 3 Months+
- Course Fee – INR 30000 + 18% GST
Course Syllabus:
- Search Engine Marketing
- Search Engine Optimization
- Search Engine Algorithms
- Website Analytics
- Keyword Analysis
- Competitor Analysis
- Google Analytics
- Google Webmaster
- Google Adwords
- Google Pay-per-click
- Blogging
- Email Marketing
- Facebook Advertising
- LinkedIn Advertising
- YouTube Video Advertising
- Twitter Ads
- How to create campaigns
- How to create websites
Key Attractions of the course:
- 100% placement assistance
- Training directly from Industry Experts
- Practical Hands-On Methodology training approach
Contact Details:
Address: Not Available on the Website
Official Website: https://liim.in/
10) Indian Institute of Digital Education – IIDE, Lucknow
The Indian Institute of Digital Education (IIDE) stands tall among Lucknow’s top digital marketing training institutes, offering comprehensive courses designed to meet the ever-evolving landscape of marketing. What sets IIDE apart is its commitment to providing up-to-date course content that reflects current marketing trends and equips students to tackle real-world challenges head-on.
Delivered by industry experts, the curriculum goes beyond theoretical concepts, providing students with valuable insights into the corporate world. At IIDE, students not only master digital marketing techniques but also gain practical knowledge that prepares them for success in today’s competitive market. With a focus on relevance and industry relevance, IIDE ensures that learners are well-equipped to make a meaningful impact in the field of digital marketing.
Course Name, Fees and Duration
- Course Name – Advanced Certification in Digital Marketing & Strategy
- Course Duration – 6 Months+
- Course Fee – INR 24276 + 18% GST
Course Content:
- Digital Scenario in India
- E-Commerce Marketing
- Search Engine Optimization
- Content Marketing
- Advance Content Strategy
- Design Essentials
- Social Media Marketing
- Influencer Marketing
- Brand Reputation Manager
- Web Analytics
- Creative Strategy
- Media Planning
- Soft Skills
- Email Marketing
- App Store Optimization (ASO)
- Website Planning and Development
- AD Psychology
- Copywriting
Key Features of the Course:
- 40+ Hours of Video Lectures
- 70+ Hours of Live Learning
- 20+ Industry Tools Mastery
- 7 modular assignments
- 8 Brand New Projects
- 100% placement assistance
- 250+ Hiring Partners
- Career Guidance
- Resume and Interview Training
Contact Details:
Address: Lucknow, Online Mode
Official Website: https://iide.co/
Top PGP(Post Graduate Programs) Online In Digital Marketing for Working Professionals 2024
For working professionals in Lucknow looking to enhance their skills or transition into the field of digital marketing, there are various online and part-time digital marketing courses online designed to accommodate busy schedules. Here are some types of digital marketing courses online suitable for working professionals:
| Top Online Digital Marketing Course In PGP | Eligibility | Fees/Duration |
| Post Graduate Diploma in Management from Great Lakes Institute of Management | Candidates must hold a bachelor’s degree or equivalent in any discipline with a minimum of 50% marks (45% for SC/ST/OBC candidates) from a recognized university or institution. | ₹ 3,50,000 + GST/24 Months Online |
| Post Graduate Certificate from Great Lakes Institute of Management | Candidates must hold a bachelor’s degree or equivalent in any discipline with a minimum of 50% marks (45% for SC/ST/OBC candidates) from a recognized university or institution. | ₹ 1,25,000 + GST/6 Months Online |
| Wharton Advanced Digital Marketing and Growth Strategies | Graduation | ₹ 2,49,000 + GST/12 weeks Online |
| Executive PG Program in Management from Great Lakes Institute of Management | Graduation | ₹ 2,25,000 + GST/12 Months Online |
| Certificate Programme in Digital Marketing and Strategy from IIM Indore | Diploma (10+2+3)/ Graduate / Post Graduate from Universities recognized by Association of Indian Universities with minimum 50% marks in either Diploma or graduation or post-graduation (or its equivalent) with at least two years of work experience. | ₹ 2,87,400/12 Months Online |
| Post Graduate Program In Digital Marketing from PURDUE University | Candidates must hold a bachelor’s degree with at least 2 year of experience | ₹ 1,01,999/8 Months Online |
| Advanced Certificate in Digital Marketing and Communication from MICA | Bachelor’s or Equivalent Degree | ₹ 96,000/26 Weeks Online |
| Advanced Certificate in Marketing Leadership Development (The CMO Program) from MICA | Candidates must hold a bachelor’s degree with at least 5 year of experience in any domain (or at least 3 years of experience in marketing domain) | ₹ 2,54,000/26 Weeks Online |
| Advanced Certificate in Brand Communication Management from MICA | Bachelor’s or Equivalent Degree | ₹ 96,000/22 Weeks Online |
| Digital Marketing and Analytics by ISB Executive Education | Any Graduate/ Diploma holder | ₹ 1,08,000 + GST/ 12 Weeks Online |
Digital Marketing Course Eligibility In Lucknow
Digital marketing courses in Lucknow typically do not have strict eligibility criteria like traditional academic programs, such as bachelor’s or master’s degrees. The eligibility requirements for digital marketing courses in Lucknow can vary depending on the institution, course level, and specific program. However, there are some general considerations that may apply:
- Freshers
- Students
- Working Professionals
- Bachelors & Graduates
Digital Marketing Course Fees & Duration In Lucknow
Starting on a journey into the dynamic world of digital marketing is now more accessible than ever. Whether you are a beginner or looking to deepen your skills, various digital marketing courses in Lucknow cater to different needs. We have shared the information about digital marketing course fees below;
Digital Marketing Course Fees In Lucknow:
Basic Digital Marketing Courses Fees In Lucknow (₹ 15,000 to ₹ 20,000): Entry-level digital marketing courses in Lucknow come with an affordable price tag, ranging from ₹ 15,000 to ₹ 20,000. These lay the foundation for a solid understanding of digital marketing principles.
Advanced Digital Marketing Courses Fees In Lucknow (₹ 30,000 to ₹ 80,000): Advanced courses, spanning 6 months, offer a more extensive curriculum and practical tools. With a higher fee range of ₹30,000 to ₹80,000, these courses provide a deeper dive into the intricacies of digital marketing.
Digital Marketing Course Duration In Lucknow:
Basic Digital Markerting Courses Duration In Lucknow (3 Months): Perfect for beginners, these digital marketing courses in Lucknow provide fundamental knowledge and practical skills in a concise 3-month program.
Advanced Digital Marketing Courses Duration In Lucknow (6 Months): Tailored for those seeking a more comprehensive understanding, advanced digital marketing courses in Lucknow extend over 6 months, offering an in-depth exploration of digital marketing strategies and tools.
Specialist Digital Marketing Courses Duration In Lucknow (8-12 Months): Geared towards individuals aspiring to become digital marketing specialists, these digital marketing courses in Lucknow is span 8-12 months. The extended duration allows for a thorough exploration of advanced concepts and hands-on experience.
Digital Marketing Course Syllabus In Lucknow
The syllabus for digital marketing courses in Lucknow can vary depending on the institution or training provider offering the course as I mentioned above. However, we can provide you with a generic outline of topics that are commonly covered in digital marketing courses. Keep in mind that the depth of coverage for each topic may vary based on the course level (basic, advanced, or specialist). Here’s a broad overview:
1. Introduction to Digital Marketing:
- Understanding the digital marketing landscape
- Evolution and importance of digital marketing
- Key digital marketing channels and platforms
2. Website Planning and Development:
- Basics of website development and design
- Domain and hosting considerations
- User experience (UX) and user interface (UI) principles
3. Search Engine Optimization (SEO):
- On-page and off-page SEO techniques
- Keyword research and analysis
- SEO tools and analytics
4. Social Media Marketing (SMM):
- Social media strategy and planning
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Paid advertising on social media
5. Content Marketing:
- Content creation and curation
- Blogging and article writing
- Content promotion strategies
6. Email Marketing:
- Building and managing email lists
- Email campaign creation and optimization
- Email marketing tools and analytics
7. Pay-Per-Click (PPC) Advertising:
- Google Ads and Bing Ads
- Ad creation and optimization
- Budgeting and bidding strategies
8. Analytics and Data Analysis:
- Introduction to Google Analytics
- Key performance indicators (KPIs) and metrics
- Data-driven decision-making
9. Mobile Marketing:
- Mobile app marketing strategies
- SMS and in-app advertising
- Mobile optimization techniques
10. E-commerce Marketing:
- E-commerce platforms and strategies
- Conversion optimization
- Online payment gateways and security
11. Affiliate Marketing:
- Introduction to affiliate marketing
- Affiliate program management
- Affiliate marketing tools and networks
12. Digital Marketing Strategy:
- Developing a comprehensive digital marketing plan
- Budgeting and resource allocation
- Campaign measurement and evaluation
13. Legal and Ethical Aspects:
- Privacy and data protection
- Digital marketing ethics and compliance
- Intellectual property considerations
Remember, this is a general overview, and the actual syllabus for a specific digital marketing course in Lucknow may include additional topics or go into greater detail on certain subjects. It’s recommended to check the curriculum provided by the institution or training provider at the official website mentioned above offering the digital marketing course for the most accurate and detailed information.
Top Digital Marketing Colleges in Lucknow
IIM Lucknow, IIIT Lucknow, and Manav Rachna Centre for Distance & Online Education offer executive, graduate, and postgraduate programs in digital marketing. The best colleges offering Digital Marketing courses in Lucknow are mentioned in the table below.
| College | Digital Marketing Courses | Total Fees |
| IIM Lucknow | Executive Program in Digital Marketing | INR 1,83,000 |
| Amity University Online | Online MBA in Digital Marketing Management | INR 2,53,000 |
| Amity University Online | Online Diploma in Digital Marketing Strategies | INR 1,85,000 |
| NMIMS Global Access School | Online Professional Diploma in Digital Marketing | INR 55,000 |
| NMIMS Global Access School | Online Certificate in Social Media and Content Marketing and Certificate in Digital Marketing Analytics | INR 55,000 |
| NMIMS Global Access School | Online Certificate in Search Engine Marketing and Digital Marketing Analytics | INR 55,000 |
| NMIMS Global Access School | Online Certificate in Digital Marketing Analytics | INR 27,500 |
| Integral University | MBA in Digital Marketing in Association with Timepro | INR 3,60,000 |
| IIIT Lucknow | Online Postgraduate Diploma in Digital Marketing | INR 1,50,000 |
| Manav Rachna Centre for Distance and Online Education | BBA in Digital Marketing | INR 1,80,000 |
Digital Marketing Salary in Lucknow
The average salary of a digital marketer in Lucknow is INR 2.4 – 5.5 LPA. The top recruiters and the average salary offered for digital marketing job roles in Lucknow are mentioned below:
| Recruiter | Average Annual Salary |
| Indoswift consultancy services | INR 3.7 LPA |
| Riesig digital marketing | INR 1.6 LPA |
| Cedcoss technologies | INR 2.2 LPA |
| Abhyasa Technologies | INR 2.3 LPA |
| Wbcom Designs | INR 3.6 LPA |
| TISWAM Technologies | INR 4.3 LPA |
| Forever living products | INR 0.3 LPA |
Online Digital Marketing Course V/S Offline Digital Marketing Programs
| Parameters | Online Digital Marketing Programs | Offline Digital Marketing Programs |
| Mode of Delivery | Online digital marketing courses are delivered entirely over the internet. Participants access course materials, lectures, and assignments through a learning management system (LMS) or online platform.The students have the flexibility to study at their own pace and convenience, from any location with an internet connection. | Offline digital marketing courses, also known as classroom-based or in-person courses, are conducted in physical classrooms or training centers. Participants attend scheduled classes at specific locations, interacting directly with instructors and peers. |
| Learning Experience | Online digital marketing courses offer flexibility and convenience, allowing participants to study at their own pace and schedule. Pre-recorded video lectures, reading materials, quizzes, and assignments. Interaction with instructors and classmates may occur through discussion forums, email, or virtual meetings. | Offline digital marketing courses provide a more traditional learning experience with face-to-face interaction between instructors and participants. Classes are conducted according to a set schedule, and participants engage in discussions, group activities, and practical exercises in a physical classroom setting. |
| Access to Resources | Online digital marketing programs often provide access to a wide range of digital resources, including video tutorials, e-books, webinars, and online forums. Participants can access these resources anytime, anywhere, using their devices. | Offline digital marketing programs may offer physical course materials such as textbooks, handouts, and printed notes. Participants may also have access to on-site facilities such as libraries or computer labs. |
| Cost and Convenience | Online digital marketing programs are often more affordable than offline courses due to lower overhead costs. Participants save on commuting expenses and have the flexibility to study around their existing commitments | Offline digital marketing programs may involve additional costs such as commuting expenses and accommodation if participants need to travel to attend classes. It requires a fixed schedule, which may not be suitable for individuals with busy lifestyles or full-time jobs. |
Digital Marketing Courses In Other City of India
Conclusion
Digital Marketing isn’t just an option; it’s the way forward. Whether you’re running a small business or managing a large corporation, embracing digital marketing is essential for staying relevant in today’s world. Beyond its immense value for organizations, digital marketing also presents exciting opportunities for freelancers to thrive and earn a substantial income. So, it’s time to roll up your sleeves and explore the endless possibilities of digital marketing. Jump into this expansive realm with enthusiasm and determination, and you’ll discover a world of opportunities waiting to be seized.
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Frequently Asked Questions (FAQs) About Digital Marketing Courses In Lucknow
Most comprehensive digital marketing programs in Lucknow, whether online or offline, span from 3 to 6 months. It’s also worth exploring the features offered by each institute. Many provide lifetime access to course materials, a support desk, and mentorship assistance.
A great starting point is to establish your own website and begin publishing content using the knowledge gained from digital marketing courses. Craft content that’s optimized with relevant keywords, create a content calendar for consistent posting, leverage social media platforms to distribute your content, and focus on building your personal brand.
Digital marketing courses typically cover a wide range of concepts including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Reputation Management, Social Media Marketing, Google Analytics, Content Marketing, Advanced Blogging, Digital Media, Integrated Digital Strategy, Email Marketing, and more. These topics collectively provide a comprehensive understanding of internet marketing strategies and techniques.
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