Digital Marketing Course Fees Structure 2024: Courses, Duration,  Cost, Online Course Fees

Digital Marketing Course Fees Structure
Home » Digital Marketing » Digital Marketing Course Fees Structure 2024: Courses, Duration,  Cost, Online Course Fees


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Top colleges and universities offer digital marketing courses across various levels, equipping students with highly sought-after digital marketing skills. The fees of these digital marketing courses can vary based on factors such as course format, duration, and the institution’s reputation. These courses are available in diverse formats, including online, traditional on-campus, and blended learning.

In the depth of online learning, Udemy stands out as a top choice for affordable digital marketing courses. Following closely behind are Coursera, Simplilearn, and edX. Online digital marketing course fees can range from INR 455 to 3,499 on Udemy and INR 2,000 to 50,000 on Coursera, Simplilearn, and edX.

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Popular digital marketing institutes like Digiperform, IIDE, and MICA provide digital marketing courses with fees ranging from INR 15,000 to INR 45,000. Leading institutions such as the IIMs (Indian Institutes of Management) charge between INR 40,000 and INR 1,50,000 for one-month digital marketing programs, and between INR 1,50,000 and INR 3,00,000 for advanced diplomas or postgraduate degrees in the field.

Certain digital marketing colleges offer pre-recorded lecture-based courses at affordable rates, typically ranging from INR 5,000 to INR 7,000.

Digital Marketing Updated Course Details – Fees, Duration, More 

The following table consists of the basic information regarding a digital marketing course: 

CourseDigital Marketing
Eligibility and RequirementMinimum Requirement: Graduation
Duration3 – 6 months 
Fee Offered₹30,000 – ₹1,00,000
Course TypeCertification course
Starting salary offered₹25,000 – ₹30,000
Advance CoursesSEO Specialization, Content Writing, Google Adsense, Affiliate Marketing
Job OpportunitiesInfluencer Marketing, Content writer, Social Media Marketing, SEO Expert, Marketing Expert in Startups, MNCs and other private organizations, etc.

Who Can Enroll In Digital Marketing Course 2024

  • Interested students keen on exploring the diverse facets of digital marketing and aiming to forge careers in digital marketing firms have several educational pathways to consider. For those fresh out of high school, pursuing an undergraduate course in digital marketing offers an excellent starting point.
  • Students who have completed their 12th education can opt for a Diploma in Digital Marketing. These programs are particularly well-suited for individuals seeking immediate employment opportunities upon course completion.
  • Those looking to delve deeper into the field, options like BBA in digital marketing and BMS in digital marketing are available post-12th. After completing their undergraduate studies, students can also advance their knowledge and expertise by pursuing an MBA in digital marketing.

Digital Marketing Course Duration

The duration of a digital marketing program can vary depending on its level and complexity.

  • Digital Marketing basic courses typically span 3 to 6 months.
  • Advanced digital marketing courses extend to about 6 to 8 months.
  • Specialised digital marketing programs designed to groom digital marketing specialists may last between 8 to 12  months.
  • Digital marketing degree programs typically have a duration ranging from 24 to 36 months.

Digital Marketing Course Fees 2024

Digital Marketing Course fees vary based on the level and the skills imparted by the program.

  • Basic digital marketing courses generally range from ₹15,000 to ₹20,000.
  • Advanced courses, due to their longer duration and more comprehensive content, typically have higher fees, ranging from ₹30,000 to ₹80,000.
  • Some courses, with longer durations and more in-depth content, aim to turn you into an expert in the field.

Refer to the table below to discover the average fees for digital marketing courses across various programs.

Course (Duration)Digital Marketing Course Fees
Digital Marketing Certificate Courses (1 year)INR 500 – INR 3,50,000
Diploma in Digital Marketing (1 – 2 years)INR 1,50,000 – INR 4,50,000
Undergraduate Digital Marketing Courses (3 years)INR 1,00,000 – INR 4,00,000
Postgraduate Digital Marketing Courses (2 years)INR 2,00,000 – INR 5,00,000

Digital Marketing Course Fees and Eligibility

  • Students/working professionals with backgrounds in management, advertising, content creation, or analytics can seamlessly explore digital marketing courses. 
  • In India, the best digital marketing courses are readily accessible online, offering comprehensive knowledge in this field. However, a significant number of students opt for classroom-based learning for Digital Marketing Training.
  • Several prestigious institutions like IIMs (Indian Institutes of Management) and IITs (Indian Institutes of Technology) have introduced diploma programs in digital marketing, complemented by a wide array of Digital Marketing Certification courses.

To provide a summary overview, the table below outlines the typical eligibility criteria and course fees for various digital marketing programs.

CourseEligibility
Digital Marketing Certifications50% qualifying marks (total) in class 12 examinations in any stream (Science/Commerce/Arts)
Diploma in Digital Marketing50% marks in class 12 from any stream for a diploma in digital marketing, or graduation from a relevant discipline with 50% marks for a postgraduate diploma in digital marketing
BBA Digital Marketing50% qualifying marks (total) in class 12 examinations in any stream (Science/Commerce/Arts) from a recognized board
MSc/MBA Digital Marketing50% qualifying marks (total) in graduation from a relevant discipline 

Digital Marketing Course Fees: Region Wise

The fees of digital marketing courses can vary significantly among different institutes in India. There are numerous institutions across the country that offer such courses, and the fees can fluctuate accordingly. For those seeking DMCA certification, the approximate digital marketing course fee is around INR 35,000.

Digital Marketing Colleges determine their course fees based on several factors, including:

  • Whether they are Government, Private, or Aided Institutes.
  • The geographical location of the college.
  • The overall rating and reputation of the college.

Government colleges generally offer digital marketing courses at a lower cost, while private colleges tend to charge an average digital marketing course fee ranging from INR 60,000 to INR 1,00,000 per semester.

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For those specifically interested in digital marketing courses in Delhi, the fees typically range from INR 15,000 to INR 2,00,000 on average. Additionally, you can explore a list of the top digital marketing institutes in Delhi to find the one that best suits your needs.

Digital Marketing Course Fees in Delhi

Students/Working Professionals specifically interested in digital marketing courses in Delhi, the fees typically range from INR 15,000 to INR 2,00,000 on average. Additionally, you can explore a list of the top digital marketing institutes in Delhi to find the one that best suits your needs.

InstituteCourse OfferedCourse Fee
The Campus of Open Learning, DUDigital & Social Media Marketing CourseINR 18,000
AIMA New DelhiCertificate Course in Digital MarketingINR 36,000
YMCA New DelhiDiploma in Digital Marketing and Media ManagementINR 1,27,850
Digital Marketing ProfsAdvanced Digital Marketing CourseINR 20,000 – 30,000
DiGiSTAANDigital Marketing Course with 60+ SpecializationsINR 30,000
The Digital EducationProfessional Digital Marketing CourseINR 25,000
Delhi Institute of Digital MarketingMaster’s in Digital MarketingINR 48,490 – 57,000
DSIM Malviya NagarMaster’s in Digital MarketingINR 49,900 – 60,000

Digital Marketing Course Fee in Bangalore

Digital marketing course fees in Bangalore range from INR 1,00,000 to INR 4,00,000 on average. Also Check: Top Digital Marketing Institutes in Bangalore

Course Name – CollegeCourse Fee
BBA Digital Marketing – RCM BangaloreINR 3,95,000
Certificate Program in Digital Marketing – Avagmah Business School, BangaloreINR 23,600
BBA Digital Marketing – Jain UniversityINR 3,50,000
MBA Digital Marketing – Jain UniversityINR 9,90,000
Digital Marketing Course – Internet AcademyINR 22,500
Professional Diploma in Digital Marketing – Institute of Digital MarketingINR 1,68,000

Digital Marketing Course Fee in Mumbai

Digital marketing course fees in Mumbai range from INR 50,000 to INR 4,50,000 on average. Also Check: Top Digital Marketing Institutes in Mumbai

Course Name – CollegeCourse Fee
Certificate Program in Digital Marketing – VESIM MumbaiINR 2,40,000
Professional Diploma in Digital Marketing – TSCFM MumbaiINR 1,15,000
Certificate Program in Digital Marketing – RBS MumbaiINR 25,000
Certificate Program in Digital Marketing – KCCMS MumbaiINR 1,10,000
Diploma in Digital Marketing – KCCMS MumbaiINR 90,000
Certificate Program in Digital Marketing – RIMSR MumbaiINR 3,00,000
Certificate Program in Digital Marketing – SPICE MumbaiINR 36,200
Certificate Program in Digital Marketing – NICA MumbaiINR 35,000
Professional Diploma in Digital Marketing – NGASCE MumbaiINR 99,000
Online Digital Marketing Course – IIDE MumbaiINR 98,250
Post Graduate Program in Digital Marketing – IIDE MumbaiINR 5,28,000

Digital Marketing Course Fee in Kolkata

Digital marketing course fees in Kolkata range from INR 2,50,000 to INR 4,50,000 on average. Also Check: Top Digital Marketing Institutes in Kolkata

Course Name – CollegeCourse Fee
BBA Hons Digital Marketing – TNU KolkataINR 1,16,000
MBA Digital Marketing – UEM KolkataINR 2,30,000
Certificate Program in Digital Marketing – ILEAD KolkataINR 15,000
Certificate Program in Digital Marketing – CMI KolkataINR 35,000
Post Graduate Diploma in Digital Marketing and Social Media – CMI KolkataINR 2,50,000
Certificate Program in Digital Marketing – SHGIISD KolkataINR 10,000

Digital Marketing Course Fees Online

Course Name – PlatformDigital Marketing Course Fees
Digital Marketing Course – UdemyClick on the link and get up to 90% off the original price i.e. INR 2,000 – INR 4,000
Digital Marketing Specialist (Master’s Program) – SimpliLearnINR 58,000 – 65,000
Digital Marketing Course – UdacityINR 68,000 – 75,000
Introduction to Social Media Marketing – CourseraINR 6,620 for 6 months
Digital Marketing Training – Henry HarvinINR 11,250 – 12,500
Digital Marketing – FuturelearnINR 7,000 – 30,000
Digital Marketing – UpGradINR 1,00,000 – 6,00,000

Digital Marketing Course Fees in Government Colleges

College NameCourse Fees
IIM BangaloreINR 1,17,500
IIM IndoreINR 2,69,500
IIM KashipurINR 70,000
IIM CalcuttaINR 3,28,000 + INR 32,000 (Campus Fee)
IIM KozhikodeINR 1,65,000

Digital Marketing Course Fees in Private Colleges

College NameAverage Fees
XLRI JamshedpurINR 90,000 
Great Lakes, ChennaiINR 1,00,000
ISB HyderabadINR 1,00,000
AIMA New DelhiINR 36,000
ISBM HyderabadINR 15,900

IIM Digital Marketing Course Fee

The average Digital Marketing course fee in IIMs ranges between INR 50,000 – INR 3 lakhs in total. IIMs offer various certificate courses in Digital Marketing and executive programs in Digital Marketing and Social Media Marketing.

CollegeCourseCourse Fee
IIM CalcuttaExecutive Programme in Digital and Social Media Marketing Strategy (EPDSMMS)INR 3,28,000 + INR 32,000 (Campus Fee)
IIM BangaloreDigital Marketing for Business GrowthResidential Fee: INR 1,17,500/Non-residential Fee: INR 1,00,000
IIM KozhikodeProfessional Certificate Programme in Digital Marketing and AnalyticsINR 1,65,000
IIM IndoreCertificate Programme in Digital Marketing and StrategyINR 2,69,500
IIM JammuExecutive Programme in Digital MarketingINR 51,250
IIM KashipurExecutive Development Program in Digital Marketing & AnalyticsINR 70,000

Digital Marketing Syllabus/Subjects, Modules, Outline, Curriculum

Digital marketing programs encompass a wide range of topics, starting from foundational principles to advanced strategies and techniques. Below are the key subjects typically covered in a digital marketing course syllabus/subjects in 2024:

Fundamentals of Digital Marketing: This module provides an overview of various digital platforms, the technologies involved in online marketing, and the holistic understanding of the digital marketing landscape.

Search Engine Optimization (SEO): SEO focuses on optimising websites to enhance visibility & pull traffic and user-friendliness for search engines.

Pay-Per-Click (PPC) Marketing: This segment delves into the creation and management of PPC campaigns, including keyword selection, ad development, bid management, and optimization strategies.

Social Media Marketing: Utilising platforms like Facebook, Twitter, and Instagram to represent brands, engage with audiences, and drive website traffic.

Email Marketing: Covering aspects such as list building, segmentation, automation, as well as the creation and deployment of effective email marketing campaigns.

Content Marketing: This section revolves around crafting and disseminating high-quality content, including blog posts, videos, and infographics, to attract and engage customers.

Web Analytics: Explaining how to monitor and analyze website traffic and digital marketing metrics using tools like Google Analytics.

Digital Strategy: This module focuses on devising a comprehensive digital marketing plan aligned with business goals and objectives.

These topics collectively provide a well-rounded education in digital marketing strategies and tactics.

ModuleSub-topics
Search Engine MarketingGoogle AdWords Paid VS Organic Search Google Ads and Extensions Google Ad Ranking Algorithm Relevance and quality score Keyword Management and Planning for Good AdWords Search and Display Network Campaign Management Google Partnership
Content MarketingTypes of Content Social Media Calendar Management Content Marketing Strategy Content Syndication Trend Virality Content Relevancy and Shareability Content Bucketing
SEO and BloggingLearning about Search Engine Keyword Research SEO Friendly Content Writing Framing Meta Tags and Description Search Engine Ranking Factors Types of Backlinks for Off-page Optimization Structioning and Setting Up Blogs
E-commerce Management Understanding e-commerce Product Keyword Research Inventory Management Competitive AnalysisSupply Chain ManagementPackaging and ShippingSetting up Payment GatewayBarriers in e-commerceAdvantages of e-commerceTypes of e-commerce PortalsSelling on Online Platforms
Social Media MarketingLearning about Social Media Platforms Understanding Facebook & Instagram Advertising Instagram PPC and CPM Advertising Planning Ad Budgets Identifying Target Audiences Marketing tactics for Social Media Generating Campaigns Case Studies
Online Reputation Management Understanding Online Reputation Management Needs for Online Reputation Management Impact of negative conversations brand Steps for effective ORM Tools for Online Reputation Management Understanding objectives of a brand Crisis management Case Studies
Web AnalyticsUse of analytics in Digital marketing Understanding Google Analytics Website tracking Tracking Visitor source Key dimensions & metrics Conversion funnel E-commerce reporting Instagram, Facebook, Twitter and Youtube Analytics Decoding Audience, Behavior & Acquisition report
Email MarketingTypes of emails Uses and Advantages of Email Marketing Subscribers list & Database Building Segmentation of Email list Successful Cold Emailing Email Marketing Tools & Software Understanding the Email Marketing Creating Email Marketing Plan Designing Emails Avoiding Spam Filters Email Campaign Analytics

Digital Marketing Salaries Around the World

The demand for digital marketing professionals is on a consistent rise. Organisations of all sizes, from large corporations to startups and small businesses, are actively hiring experts to enhance their online presence.

Average Salaries of Digital Marketing India

Average Salaries in India for Digital Marketing

The salary range for digital marketers in India varies from ₹ 0.3 Lakhs to ₹ 9.1 Lakhs, with an average annual salary of ₹5.0 Lakhs. These salary estimates are derived from data collected from 4.2k digital marketing professionals.

Marketing Executives: Typically, marketing executives can expect to start with an annual salary of around $40,000. With experience and specialisation in digital marketing, their salaries can increase, reaching up to $55,000 per annum.

Digital Marketing Managers: Digital marketing managers, on the other hand, command higher salaries. Their annual earnings typically range from $70,000 to $97,000.
Freelance Digital Marketing Professionals: Freelance digital marketing professionals enjoy flexibility and competitive compensation. They often charge hourly rates, which can vary widely, ranging from $50 to $250 per hour.

Digital Marketing Course Fee – FAQs

⭐ What course is best for digital marketing?

The best course for digital marketing can vary based on your goals and background. Common options include diploma courses, certification programs, or full-fledged degree programs like MBA in Digital Marketing.

⭐ How many years is a digital marketing course?

Digital marketing courses can range from a few months for short-term programs to 2 years for full-time MBA courses.

⭐ What is the fee for a digital marketing course in Delhi?

Digital marketing course fees in Delhi can range from INR 15,000 to INR 2,00,000, depending on the institute and program.

⭐ Is Google’s digital marketing course free?

Google offers some free digital marketing courses through Google Digital Garage, but there are also paid certifications like the Google Ads certification.

⭐ What is the eligibility for a digital marketing course?

Eligibility varies, but most digital marketing courses are open to graduates from any field. Some may have specific prerequisites, so check with the course provider.

⭐ What is the course fee for MBA in digital marketing?

The course fee for an MBA in digital marketing can range from INR 1,50,000 to INR 3,00,000 or more,

⭐ Can I Learn Digital Marketing in 1 Month?

Yes, you can get a foundational understanding of digital marketing in one month through short-term courses or intensive bootcamps. These programs typically cover essential concepts such as SEO, social media marketing, and email marketing.

Conclusion

Digital marketing course fees can vary significantly depending on various factors, including the course format, duration, level of expertise, and the reputation of the institution providing the training.

Digital marketing courses online can start at a relatively low cost, typically ranging from INR 5,000 to INR 20,000 in India. These courses offer foundational knowledge in digital marketing.

Advanced and specialized digital marketing programs tend to have higher fees, ranging from INR 30,000 to INR 80,000 or more. These courses provide in-depth training and hands-on experience in specific areas of digital marketing, such as SEO, social media marketing, and content marketing.

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Premium institutions and universities may offer digital marketing courses as part of their curriculum, with fees that can range from INR 1,50,000 to INR 3,00,000 for advanced diploma or postgraduate degree programs.

Ultimately, the choice of a digital marketing course should align with your career goals, budget, and the level of expertise you aim to achieve in this dynamic and in-demand field. It’s essential to research and select a program that best suits your needs and aspirations.

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1 thought on “Digital Marketing Course Fees Structure 2024: Courses, Duration,  Cost, Online Course Fees”

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