IGNOU MBA In Digital Marketing 2025
(Online & Distance MBA In Digital Marketing from IGNOU)
MBA is a two-year postgraduate study in Digital Marketing, and if students are graduated from a recognised university, they are eligible to take admission for IGNOU MBA Digital Marketing. MBA lets students build skills and links in leading businesses. Distance MBA in Digital Marketing and E-commerce helps you in understanding ideas such as digital advertising, marketing management, eCommerce marketing, etc.
- DURATION: 2 years (24 months)
- Fees Semester-wise: (INR 15,500 for 1st, 2nd & 4th | INR 17,500 for 3rd)
- Total Fees: INR 64,000/-
- Last date of admission: 15th July, 2025
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the Samarth Portal.
@OfficialIGNOU https://ignouadmission.samarth.edu.in (ODL) https://ignouiop.samarth.edu.in (Online mode) The last date to apply is July 15th, 2025. Read more about the same here.
The admissions for IGNOU’s online and distance MBA programs for the July 2025 registration session has started and The last date to apply for the online and ODL MBA programme is 15th July 2025.
IGNOU ranked Number #1 in the “Open University” category in the 2024 NIRF India Ranking.
IGNOU has accredited with an A++ grade by the National Assessment and Accreditation Council (NAAC).
IGNOU MBA In Digital Marketing Course Overview
With the use of innovative technology that encourages online learning, you can learn at IGNOU from anywhere in the country. Remote learners can choose from a number of MBA specialisations at the university, allowing them to pursue their ideal careers with ease. These programmes are also available at low academic expenses, allowing anyone to pursue higher education at any time.
Here are some highlights of IGNOU MBA in Digital Marketing Management
– The minimum duration of a distance MBA in Digital Marketing and Ecommerce is 2 years and the maximum duration is 5 years.
– IGNOU offers a distance MBA in Digital Marketing and Ecommerce to applicants who have finished their graduation with a minimum of 55 per cent from a recognised university.
– IGNOU’s distance MBA programme is organised into four semesters, each lasting six months.
– Students who complete the MBA in Digital Marketing and Ecommerce programme are prepared for positions such as digital marketing manager, content strategist, Email Marketing Specialist, Virtual Reality Developer, etc.
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Get Online MBA Admission Help 2025 & More Information
IGNOU MBA In Digital Marketing Duration & Eligibility
Eligibility (Graduation with a minimum of 50%): In order to take admission in the distance MBA Digital Marketing students must have a Bachelor’s degree from a UGC-recognized university. Furthermore, the average graduation aggregate marks must be at least 50 per cent. After you’ve completed all of this, you’ll be eligible to go for the IGNOU MBA admission.
Duration (2 to 5 years): The minimum duration of distance MBA Digital Marketing and E-Commerce is 2 years, however, this duration can be extended to 5 years. Students get a time period of 5 years in total to pass all the exams.
Get detailed insights on eligibility criteria, admission requirements, and qualifications needed. 
Click here for IGNOU MBA Eligibility!
Ranking & Approvals
UCG Entitled
Recognized by the University Grants Commission
AICTE Approved
Approved by the All India Council for Technical Education
WES Accredited
World Education System
NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
MHRD Approved
Ministry of Human Resource Development
AIU Approved
Recognized by the Association of Indian Universities
Other Popular IGNOU Online MBA Specializations
This Master of Business Administration (MBA) elective in General Management acquires in-depth knowledge and practical skills to prepare you with strategic thinking, creative problem-solving, and efficient work management skills, which are top priority in a business environment. The job roles in this specialization are; General Manager, Project Manager, Business Development Manager, Product Manager, Human Resources Manager, etc.
This Master of Business Administration (MBA) elective in Agribusiness acquire in-depth knowledge and practical skills to prepares you with Rural & Agricultural Marketing, Operations and Supply Chain Management, Financial Management, Strategic Corporate Communication, Managerial Economics, which are top priority in a business environment for agribusiness management. The job roles in this specialization are; Agribusiness Manager, Agricultural Consultant, Supply Chain Manager, Marketing Manager for Agricultural Products, etc.
This Master of Business Administration (MBA) elective in Construction Management acquire in-depth knowledge and practical skills to prepares you with Communication, Financial Management, Negotiation, Organization, Project planning, Risk management, Industry knowledge, Project management, Technology, which are top priority in a business environment for construction management. The job roles in this specialization are; Construction Manager, Project manager, Sustainability Consultant, General contractor, Construction engineering, Construction Estimator, Facility management, Business development, Consultancies, Contract Estimator, Field Engineer, Manager Quality Assurance, Project Engineer, Project Scheduler, etc.
IGNOU Master of Business Administration (MBA) elective in Financial Management acquire in-depth knowledge and practical skills to prepares you with Analytic reasoning, Problem solving, Leadership, Adaptability, Attention to detail, Budgeting and forecasting, Financial accounting, Cash flow management, Compliance, Risk management, Decision-making, Financial analysis, Technology, Corporate finance, Investment management, which are top priority in a business environment for financial management. The job roles in this specialization are; Financial Analyst, Relationship Manager, Accounting Manager, Business Analyst, Finance Manager, Chief Financial Officer, Financial Consultant, Operations Manager, Bank Manager, Equity Research Analyst , etc.
IGNOU Master of Business Administration (MBA) elective in Hospital and Healthcare Management acquire in-depth knowledge and practical skills to prepares you with Communication, Analytical skills, Financial Management, Leadership, Strategic planning, Critical thinking, Management skills, Project management Technical skills, which are top priority in a business environment for healthcare and hospital management. The job roles in this specialization are; Hospital Administrator, Healthcare Consultants, Health Informatics Manager, Health Services Manager, Pharmaceutical Project Manager, Medical Practice Manager, Policy Analyst, Healthcare Marketing Manager, Healthcare Entrepreneurs, etc.
IGNOU Master of Business Administration (MBA) elective in Human Resource Management acquire in-depth knowledge and practical skills to prepares you with Leadership, Communication, HRIS, Recruitment, Training and development, Skills management, Strategic thinking, Interpersonal communication, Compensation, which are top priority in a business environment for human resource management. The job roles in this specialization are; Employee Relations Manager, Human Resources Manager Technical Recruiter, Director Of Hr Training And Development, Consultant, HR Generalist, Compensation Manager, Human resource development, Talent Acquisition Manager, etc.
This Master of Business Administration (MBA) elective in Logistics & Supply Chain Management acquire in-depth knowledge and practical skills to prepares you with Analytical Skills, Risk Management, Communication Skills, Relationship Skills, Information System and Technology Aptitude, which are top priority in a business environment for logistics and supply chain management. The job roles in this specialization are; Logistics Manager, Purchasing Manager, Supply Chain Coordinator, Warehouse Manager, Demand Planning Manager, Inventory management, Operations Executive, Operations Manager, Procurement Director, etc.
IGNOU Master of Business Administration (MBA) elective in Operations Management acquire in-depth knowledge and practical skills to prepares you with Communication, Leadership, Analytic reasoning, Organizational skills, Project management, Supply chain management, Problem solving, Time management, Strategic planning, which are top priority in a business environment for operations management. The job roles in this specialization are; Operations manager, Quality assurance manager, Administrative services manager, Supply chain manager, Executive director, Procurement manager, Operations consultant, Director of operations, etc.
Master of Business Administration (MBA) elective in Marketing from IGNOU teaches you with in-depth knowledge and practical skills to prepare you for the dynamic and competitive world of marketing. It develops key competencies such as Strategic Thinking, Consumer Behavior Analysis, Digital Marketing Aptitude, Communication Skills, Market Research Abilities, Brand Management, and Sales Strategy – all of which are essential in today’s marketing landscape. The job roles in this specialization include: Marketing Manager, Brand Manager, Digital Marketing Specialist, Product Manager, Market Research Analyst, Sales Manager, Advertising Executive, Public Relations Manager, Business Development Manager, and Media Planner, among others.
Sample Degree of IGNOU MBA Program
Job Roles After Online MBA In Digital Marketing
ENTRY LEVEL
– Digital Marketing Executive
– Social Media Coordinator
– SEO/SEM Analyst
– Content Marketing Associate
– PPC Campaign Executive
– Email Marketing Specialist
– Marketing Automation Assistant
– Junior Digital Strategist
MID LEVEL
– Digital Marketing Manager
– Social Media Manager
– SEO Manager
– Content Marketing Manager
– Performance Marketing Manager
– E-commerce Manager
– Brand Marketing Manager
– Marketing Technology Consultant
ADVANCED LEVEL
– Head of Digital Marketing
– Vice President – Digital Strategy
– Digital Transformation Lead
– Director of Marketing
– Chief Marketing Officer (CMO)
– Growth Strategist
– Marketing Consultant (Freelance or Agency Lead)
– Founder / Digital Entrepreneur
IGNOU MBA In Digital Marketing Curriculum (Syllabus/Subjects)
IGNOU is well-known around the world for its groundbreaking curriculum structure, which provides high-quality training to employees and distance learners. Working people would profit from the IGNOU online MBA in Digital Marketing and Ecommerce, which aims to provide entire information and abilities in each subject of management and management strategies along with Human Resource principles. With the help of industry experts, the curriculum was created to offer students with the knowledge and skills they need to succeed in today’s economy.
Get detailed insights on the syllabus, course structure, and key subjects covered. Click here for IGNOU MBA Syllabus!
IGNOU Online MBA In MBA In Digital Marketing Course Curriculum
24 months | 4 semesters | 15-20 hours/week | 112 credits
|
Subject (7 Courses) |
Credits |
|
Management Functions and Organisational Processes (MMPC-001) |
Credits: 4 |
|
Human Resource Management (MMPC-002) |
Credits: 4 |
|
Business Environment (MMPC-003) |
Credits: 4 |
|
Accounting for Managers (MMPC-004) |
Credits: 4 |
|
Quantitative Analysis for Managerial Applications (MMPC-005) |
Credits: 4 |
|
Marketing Management (MMPC-006) |
Credits: 4 |
|
Business Communication (MMPC-007) |
Credits: 4 |
|
Subject (7 Courses) |
Credits |
|
Information Systems for Managers (MMPC-008) |
Credits: 4 |
|
Management of Machines and Materials (MMPC-009) |
Credits: 4 |
|
Managerial Economics (MMPC-010) |
Credits: 4 |
|
Social Processes and Behavioural Issues (MMPC-011) |
Credits: 4 |
|
Strategic Management (MMPC-012) |
Credits: 4 |
|
Business Laws (MMPC-013) |
Credits: 4 |
|
Financial Management (MMPC-014) |
Credits: 4 |
|
Core Subject (7 Courses) |
Credits |
|
Research Methodology for Management Decisions (MMPC-015) |
Credits: 4 |
|
International Business Management (MMPC-016) |
Credits: 4 |
|
Project Course (Equivalent to 2 Courses) (MMPC-001) and Four courses from any one of the specialization |
Credits: 4 |
|
Core Subject (7 Courses) |
Credits |
|
Advanced Strategic Management (MMPC-017) |
Credits: 4 |
|
Entrepreneurship (MMPC-018) |
Credits: 4 |
|
Total Quality Management (MMPC-019) |
Credits: 4 |
|
Business Ethics and CSR (MMPC-020) and Three courses from any one of the specialization |
Credits: 4 |
Learning Method (IGNOU MBA In Digital Marketing LMS)
E-books & Study Material
View and download study materials, attend virtual classes, and watch pre-recorded lectures.
Live Interactive Sessions
Participate in MBA course online discussion forums, interact with peers, and get support from faculty.
Project & Assignment
Upload assignments of MBA programs and track submission deadlines easily.
Learning Managment
The LMS is accessible anytime, anywhere, ensuring flexibility for working professionals and remote learners.
Top Studies Center
These centers offer hands-on sessions, guidance and counseling, workshops, access to library resources, examinations, and additional support.
Worldwide Reach
Currently, the University operates in 88 countries through various agreements and projects, with 25 Overseas Study Centres (OSCs) located across 15 different countries.
IGNOU MBA In Digital Marketing Fees Structure & scholarships
IGNOU is a government-funded central university that provides low-cost education to all students. It is well-known around the country because people from all walks of life can study and enhance their careers at this university. Management courses are normally expensive and necessitate a significant amount of savings, however, IGNOU offers management courses at an affordable fee.
Get detailed insights on tuition fees, payment options, and other charges. 👉 Click here for IGNOU Distance MBA Fees Structure!
| Registration Fee | 300/- Rupees |
| Course Fee Semester wise | Rs.15,500/- per semester for 1st, 2nd and 4th semester Rs.17,500/- for 3rd semester (3rd semester has an 8-credit project) |
| Total course Fees | Rs. 64000/- |
| Examination Fee | 200- Per Subject |
Top 5 Online MBA Universities Fees Comparision
| University | MBA Course Fee | Approvals and Accreditations |
| Amity University Online | 49,750/- Semester | UGC | NIRF | AICTE | QS World Ranking |
| Manipal University Online | 43,700/- Semester | UGC-entitled | NAAC A+ |
| LPU University Online | 45,000/- Semester | UGC | NAAC A++ | NIRF | AICTE |
| DY Patil University Pune, Online | 47,350/- Semester | NAAC A++ | UGC |
| Jain University Online | 49,000/- Semester | UGC | NAAC A++ | NIRF | AICTE | QS World Ranking |
IGNOU MBA In Digital Marketing Admission Process (How to Apply?)
You must have bachelor degree with minimum 50% marks if you want an MBA in digital marketing via distance learning. Applicants can easily submit their applications directly through the university’s official website. To enroll in IGNOU MBA in digital marketing course, visit the IGNOU website and navigate to the Admissions section. Select “New Admission” to register as a new user. Fill out the application form carefully, providing accurate information regarding your contact details, educational qualifications, and other relevant data. Before submitting the form, ensure that you upload all the required documents in the specified format. Once the academic fee is paid online, you can submit the completed application. After submission, the university will verify your documents and send a confirmation email acknowledging the successful verification and acceptance of your application.
Get detailed insights on the admission procedure, application process, and important guidelines. Click here for IGNOU MBA Admission Procedure!
July Admission Session 2025 Started
The last date to apply IGNOU MBA In Digital Marketing program is 15th July, 2025. To apply for the IGNOU MBA In Digital Marketing course for the July 2025 session, Follow these below steps:
Visit the official website of IGNOU admission portal: ignouadmission.samarth.edu.in. Fill in your basic, education & work experience-related details and pay the application fee to register.
Pay the admission fee for the first semester/year or full program.
Upload supporting documents & submit your application.
The university will evaluate your documents to confirm your admission.
Why Choose IGNOU MBA In Digital Marketing Course?
Indira Gandhi National Open University is the Central University of India (IGNOU). The university is the world’s largest distance university, with more than 227 distance education courses and more than 4 million students in the world. The university was recognised by the University Grants Commission – Distance Education Bureau (UGC-DEB), AICTE, and accredited by NAAC with an A++ Grade.
Indira Gandhi National Open University, one of the best-known universities in India offers a plethora of distance courses from 21 different streams, management is the one. Because of its cheap courses and innovative curriculum, IGNOU became one of the most renowned universities. Following the Indira Gandhi Open University Act in 1985, the University was formed.
Printed Study Material – The university caters to all the needs of the self-study of students even though it offers MBA courses in the distance mode. Students get the option of printed books or printed study material and the university will deliver them at the address given by you in the application form. Students need to opt for the printed study material option at the time of admission by paying some extra charges.
Online Study Material – IGNOU provides students with a variety of digital tools for self-study. Students can access the eGyankosh portal, which serves as a repository for books and research papers. Apart from that, IGNOU has its own mobile application where you can find and download books in PDF format. IGNOU e-content app is the IGNOU mobile application for online study materials, which you can readily access on Playstore.
Weekend Counselling – IGNOU provides counselling or introductory sessions at weekends to describe the university and the course to students. Students will get weekend counselling sessions for 6 weeks at their nearest centre.
Audio and Visual Lectures – IGNOU has made tremendous progress as compared to the olden days. The university has the facilities of audio and visual lectures and students can attend such lectures on the following platforms: Broadcasting Via DD1, All India Radio, Screening of Lectures at Study Centers, Recording which can be purchased, Live Lectures on platforms like SWAYAM etc.
Radio Lectures – IGNOU, in partnership with All India Radio and Phone-In Services, holds a number of interactive sessions. Programmes such as Gyankosh, GyanDarshan, Gyanvani and many others are available to introduce you to the curriculum.
Assessments – Exams and assignments will be used to evaluate a student’s performance at IGNOU. Students in any subject will be given questions to answer as well as practicals to complete as assignments. Students are expected to do well on homework as well as term-end exams.
Assignments – IGNOU accepts assignments from all classes, and they must be delivered on time in order to be considered for final exams. Both course assignments and due dates for each subject can be found on the official IGNOU website. IGNOU weighs thirty percent of this work, and student supervision is required. Students can apply online or at a regional centre near them.
Examinations – Every year, exams are held in June and December. Exams account for 70% of a student’s grade in each class, and if a student fails a test, he or she can reapply in the following cycle. For example, if you failed the exams in June, you can reapply in December.
Placement – IGNOU has a Campus Placement Cell (CPC) founded in 2005 to support students. The placement cell of the university organises work fairs and placements in order to provide placements for all the university students, including management students.
| Regional Centre | Study Centre |
| HYDERABAD | 0100: IGNOU REGIONAL CENTRE HYDERABAD LSC Code 0100 |
| KARNAL | 1000: IGNOU REGIONAL CENTRE KARNAL LSC Code 1000 |
| SHIMLA | 1100: IGNOU REGIONAL CENTRE SHIMLA LSC Code 1100 |
| JAMMU | 1200: IGNOU REGIONAL CENTRE JAMMU LSC Code 1200 |
| BANGALORE | 1300: IGNOU REGIONAL CENTRE BANGALORE LSC Code 1300 |
| BHOPAL | 1500: IGNOU REGIONAL CENTRE BHOPAL LSC Code 1500 |
| PUNE | 1600: IGNOU REGIONAL CENTRE PUNE LSC Code 1600 |
| IMPHAL | 1700: IGNOU REGIONAL CENTRE IMPHAL LSC Code 1700 |
| SHILLONG | 1800: IGNOU REGIONAL CENTRE SHILLONG LSC Code 1800 |
| AIZWAL | 1900: IGNOU REGIONAL CENTRE AIZWAL LSC Code 1900 |
| PORT BLAIR | 0200: IGNOU REGIONAL CENTRE PORT BLAIR LSC Code 0200 |
| KOHIMA | 2000: IGNOU REGIONAL CENTRE KOHIMA LSC Code 2000 |
| BHUBANESHWAR | 2100: IGNOU REGIONAL CENTRE BHUBANESHWAR LSC Code 2100 |
| KHANNA | 2200: IGNOU REGIONAL CENTRE KHANNA LSC Code 2200 |
| JAIPUR | 2300: IGNOU REGIONAL CENTRE JAIPUR LSC Code 2300 |
| GANGTOK | 2400: IGNOU REGIONAL CENTRE GANGTOK LSC Code 2400 |
| CHENNAI | 2500: Regional Centre Chennai LSC Code 2500 |
| AGARTALA | 2600: Regional Centre Agartala LSC Code 2600 |
| LUCKNOW | 2700: IGNOU REGIONAL CENTRE LUCKNOW (2700) |
| KOLKATA | 2800: IGNOU REGIONAL CENTRE KOLKATA LSC CODE 2800 |
| DELHI 2 | 2900: IGNOU REGIONAL CENTRE DELHI2 LSC CODE 2900 |
| ITANAGAR | 0300: IGNOU REGIONAL CENTRE ITANAGAR LSC Code 0300 |
| SRINAGAR | 3000: IGNOU REGIONAL CENTRE SRINAGAR LSC Code 3000 |
| DEHRADUN | 3100: IGNOU REGIONAL CENTRE DEHRADUN LSC CODE 3100 |
| RANCHI | 3200: IGNOU REGIONAL CENTRE RANCHI LSC Code 3200 |
| VIJAYAWADA | 3300: IGNOU REGIONAL CENTRE VIJAYAWADA LSC Code 3300 |
| RAIPUR | 3500: IGNOU REGIONAL CENTRE RAIPUR LSC Code 3500 |
| NAGPUR | 3600: IGNOU REGIONAL CENTRE NAGPUR LSC Code 3600 |
| JORHAT | 3700: IGNOU REGIONAL CENTRE JORHAT LSC Code 3700 |
| DELHI 3 Naraina | 38039: IGNOU REGIONAL CENTRE DELHI3 LSC Code 38039 |
| NOIDA | 3900: IGNOU REGIONAL CENTRE NOIDA LSC Code 3900 |
| GUWAHATI | 0400: Regional Centre Guwahati LSC Code 0400 |
| TRIVANDRUM | 4000: IGNOU REGIONAL CENTRE TRIVANDRUM LSC Code 4000 |
| JABALPUR | 4100: IGNOU REGIONAL CENTRE JABALPUR LSC Code 4100 |
| RAJKOT | 4200: IGNOU REGIONAL CENTRE RAJKOT LSC Code 4200 |
| MADURAI | 43015: IGNOU REGIONAL CENTRE (43015) |
| KORAPUT | 4400: IGNOU REGIONAL CENTRE KORAPUT LSC Code 4400 |
| SILIGURI | 4500: IGNOU REGIONAL CENTRE SILIGURI LSC Code 4500 |
| DARBHANGA | 4600: IGNOU REGIONAL CENTRE DARBHANGA LSC CODE 4600 |
| ALIGARH | 4700: Regional Centre Aligarh LSC Code 4700 |
| VARANASI | 4800: IGNOU REGIONAL CENTRE VARANASI LSC Code 4800 |
| MUMBAI | 4900: IGNOU REGIONAL CENTRE MUMBAI LSC Code 4900 |
| PATNA | 0500: IGNOU REGIONAL CENTRE PATNA LSC Code 0500 |
| RAGHUNATHGANJ | 5000: IGNOU REGIONAL CENTRE RAGHUNATHGANJ LSC Code 5000 |
| CHANDIGARH | 0600: IGNOU REGIONAL CENTRE CHANDIGARH LSC Code 0600 |
| DELHI 1 (MOHAN ESTATE (SOUTH DELHI)) | 0700: IGNOU REGIONAL CENTRE DELHI1 LSC CODE 0700 |
| PANAJI | 0800: IGNOU REGIONAL CENTRE PANAJI LSC Code 0800 |
| BHAGALPUR | 8200: Regional Centre Bhagalpur LSC Code 8200 |
| VATAKARA | 8300: IGNOU REGIONAL CENTRE VATAKARA LSC Code 8300 |
| VISHAKHAPATNAM | 8400: IGNOU REGIONAL CENTRE VISAKHAPATNAM LSC Code 8400 |
| BIJAPUR | 8500: Regional Centre Bijapur LSC Code 8500 |
| SAHARSA | 8600: IGNOU REGIONAL CENTRE SAHARSA LSC CODE 8600 |
| DEOGHAR | 8700: IGNOU REGIONAL CENTRE DEOGHAR LSC Code 8700 |
| JODHPUR | 8800: IGNOU REGIONAL CENTRE JODHPUR LSC Code 8800 |
| AHMEDABAD | 0900: IGNOU REGIONAL CENTRE AHMEDABAD LSC Code 0900 |
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UGC DEB Official Website – 1 Link here |
NIRF India Ranking IGNOU PDF- 2 Link here |
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India Rankings 2024: Open University- 3 Link here |
NAAC Official Website- 4 Link here |
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IGNOU eGyanKosh- 5 Link here |
IGNOU Gyandarshan- 6 Link here |
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IGNOU e-Content- 7 Link here |
Swayam Free Online Education- 8 Link here |
Are you ready to take the next step in your career ?
Frequently Asked Question About IGNOU MBA In Digital Marketing
The MBA in Digital Marketing from IGNOU is a specialized postgraduate program that equips students with in-depth knowledge and practical skills in digital strategy, online branding, SEO, social media, content marketing, analytics, and e-commerce. This program aims to prepare professionals for the fast-evolving digital business environment by integrating marketing fundamentals with cutting-edge digital tools and platforms.
To be eligible, applicants must have a bachelor’s degree in any discipline from a recognized university with a minimum of 50% marks (45% for reserved categories). While work experience is not mandatory, it may enhance the learning experience, especially in understanding real-world marketing scenarios.
Yes, IGNOU is a Central University recognized by the University Grants Commission (UGC) and the Distance Education Bureau (DEB). Its MBA programs, including Digital Marketing, are valid for employment in both public and private sectors and are recognized nationally and internationally.
Some of the core subjects include: Fundamentals of Marketing, Digital Marketing Strategies, Social Media Marketing, Search Engine Optimization (SEO), Pay-Per-Click (PPC) Advertising, Email and Content Marketing, Web Analytics and Performance Measurement, E-commerce and Mobile Marketing.
You can apply online via the official IGNOU website. Visit the admissions section, register as a new user, fill out the application form with the necessary details, upload required documents (educational certificates, photo, ID proof), pay the application fee, and submit your application.
No, there is no entrance exam required for admission to IGNOU’s distance MBA programs, including Digital Marketing. Admission is purely based on meeting the academic eligibility criteria.
Graduates can explore a wide range of digital-focused roles such as: Digital Marketing Manager, SEO/SEM Specialist, Content Marketing Strategist, Social Media Manager, PPC/Performance Marketing Analyst, E-commerce Manager, Brand Manager (Digital) & Digital Business Consultant.
Yes, this program is perfectly suited for working professionals. The flexible online/distance format allows learners to study at their own pace while continuing their job. It’s especially beneficial for marketing executives aiming for leadership positions or specialization in digital domains.
The total course fee is INR 64,000, payable in semester-wise installments. Candidates should refer to the official IGNOU website for the most accurate and up-to-date fee details.
The minimum duration is 2 years, while the maximum duration allowed is 5 years. This flexible timeframe helps students balance education with personal and professional commitments.
No, printed materials are optional. IGNOU offers comprehensive digital study content at no additional cost. However, if students prefer printed copies, they can opt in by paying a nominal fee.
Yes, IGNOU facilitates online assignment submission through its student portal. This feature is designed to make the process efficient and accessible for distance learners.
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