Liverpool Business School Online MBA

– The Evolution of Marketing
– Marketing Mix
– Marketing Strategy
– Consumer behaviour
– Marketing channels

– Effective communication
– Building a personal brand
– Effective business writing
– Non-Verbal Communication

– Business analytics fundamentals
– Hypothesis testing
– Regression analysis
– Covariance and Correlation
– Probability and Probability Distributions
– Sampling and Estimation
– A/B Testing

– Accounting Fundamentals
– Financial Analysis
– Project Evaluation Techniques
– Time value of money

– Demand and Supply
– Consumer and Producer Theory
– Nature of Markets
– Macroeconomic Theories and Factors
– Macroeconomic Policies and Tools
– Foreign Trade

– Sales Management
– Impact of Digitalisation on Sales
– Team and customer management
– Channel Design
– Channel Partner Management and Evaluation
– Territory management
– Territory Creation
– Analyzing Territory Performance

– Individual, group & organisational behaviour
– Team Dynamics
– Organisational Processes
– Human resource management
– Business law and ethics

– Operations management
– Supply chain management
– Demand Planning and Fulfilment
– Logistics for Global Supply Chain
– Advanced Sourcing Strategies

– Fundamentals of Strategy
– What Makes a Good Strategy?
– SWOT Analysis
– External and Internal Analysis
– Growth strategy
– Product Leadership

– Elective 1: Business Analytics
– Elective 2: Leadership Strategy
– Elective 3: Market Research
– Elective 4: Accounting and Finance
– Elective 5: Supply Chain
– Elective 6: Human Resources

– What defines a leader?
– Attributes of a Leader
– Leading teams effectively
– Leading Organisations
– Leadership as a way of life

– Change management from an individual perspective
– Change management from an organisational perspective
– Implementing Change Management
– Reimagining change

– Understanding risks in an organisation
– Risk Management
– Enterprise Risk Management Process
– Mapping and Measuring Risks
– Risk Governance and Infrastructure

– Digital innovation
– Digital business transformation
– Growing a Digital Platform
– Types of Digital Platforms and Their Functioning
– Performance and Sustainability
– Value Creation Through Digital Models

– Elective 1: Business analytics
– Elective 2: Finance
– Elective 3: Marketing
– Elective 4: Leadership
– Elective 5: Human Resource Management
– Elective 6: Operations and Supply Chain Management

– Types of research
– Research process
– Research project management
– Report writing and presentation

– This is a part of Strategic Business Consultancy Phase of LBS MBA
– Apply all your learning to create a research thesis which impacts the domain of your choice

Business Analytics – 2 Months
– Introduction to Python
– Data Mining and Dashboarding

Finance – 2 Months
– Financial Modelling
– Corporate Finance

Marketing – 2 Months
– Digital Marketing Channels Deep-Dive
– Branding and Communication

Leadership – 2 Months
– Leading in a VUCA world
– Taking the next LEAP

Human Resource Management – 2 Months
– Strategic HR and HR Operations
– HR Analytics

Operations and Supply Chain Management – 2 Months
– Designing and Managing Distribution Channels
– Supply Chain Analytics