IGNOU BBA In Retail and Sales
(Online & Distance BBA In Retail and Sales from IGNOU)
The program of retail and sales management is a three years UG degree program that has six semesters. The study of this program will revolve around various topics like consumer behaviour, merchandising, economics, branding, business product sales and retail infrastructure of the services etc. The course helps the students to make a perfect relationship and understanding between the services of the company and the customers as a whole. Candidates can easily become good retail and sales executive after completing this 3-year degree program. The course fee is very affordable as you need to browse the official webpage of the university for more details. Candidates are requested to check the career opportunities arising through this program. The LMS services are provided in this program to facilitate students better.
- DURATION: 3 years (36 months)
- Fees Semester-wise: INR 5,000/- Per Semester
- Total Fees: INR 30,000/-
- Last date of admission: 15th August, 2025
This information is provided for audience reference only. Please visit the official IGNOU website https://ignou.ac.in/ for the most accurate and updated details.
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the Samarth Portal.
@OfficialIGNOU https://ignouadmission.samarth.edu.in (ODL) https://ignouiop.samarth.edu.in (Online mode) The last date to apply is August 15th, 2025. Read more about the same here.
The admissions for IGNOU’s online and distance BBA programs for the July 2025 registration session has started and The last date to apply for the online and ODL BBA programme is 15th August, 2025.
IGNOU ranked Number #1 in the “Open University” category in the 2024 NIRF India Ranking.
IGNOU has accredited with an A++ grade by the National Assessment and Accreditation Council (NAAC).
Learn From Top Ranked Institutes & Universities
IGNOU BBA In Retail and Sales Course Overview
No, the online education giant “Indira Gandhi National Open University” doesn’t provide this specialization under the BBA segment. One can easily choose the program to nurture their skills from any other institution. However, for other UG and PG courses, you can move towards IGNOU. Students should check on the website for the possible universities that provide this degree under BBA mode to become good sales and retail executives. One can easily become a good business professional in the field of retail and sales. Students can compare their desired universities with others providing the same degree.
Here are some highlights of IGNOU BBA In Retail and Sales
– Candidates should check and read the brochure of the program in detail.
– The fee can be submitted online using the online fee submission portal.
– The admission procedure is very easy as the eligibility is 10+2 from a good schooling board.
– Students should abide by the rules and regulations of the university for a smooth admission procedure.
– The course duration is three years with 6 different semesters.
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IGNOU BBA In Retail and Sales Duration & Eligibility
Eligibility (10+2 or its equivalent): The basic eligibility for taking admission to the program of Online BBA in Retail and Sales Management is class 10+2 passed from good schooling with at least 50% marks in aggregate. Candidates need to browse the eligibility details using the eligibility section of the university.
Duration (2 to 5 years): The program duration for this course Online BBA in Retail and Sales Management is three years minimum and the maximum is 6 years. Students should check the schedule of their examinations and assignment using the web portal of the university. The duration of the program must be checked semester-wise in order to manage study better.
Get detailed insights on eligibility criteria, admission requirements, and qualifications needed. 
Click here for IGNOU BBA Eligibility!
Ranking & Approvals
UCG Entitled
Recognized by the University Grants Commission
AICTE Approved
Approved by the All India Council for Technical Education
WES Accredited
World Education System
NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
MHRD Approved
Ministry of Human Resource Development
AIU Approved
Recognized by the Association of Indian Universities
Other Popular IGNOU BBA Specializations
Expertise in strategic brand management and advertising campaigns, with skills in consumer behavior analysis, media planning, and creative storytelling to drive brand visibility and market engagement.
Comprehensive understanding of integrated marketing communication and branding, focusing on promotional strategy, market research, digital advertising, and audience targeting to support business growth.
Proficiency in banking operations and financial services, with skills in risk management, loan processing, regulatory compliance, and digital banking platforms for modern financial institutions.
Specialization in data-driven decision-making, featuring expertise in statistical analysis, data visualization, predictive modeling, and the use of analytical tools for optimizing business strategies.
Expertise in big data and applied analytics, combining data mining, machine learning, and visualization tools to derive actionable insights and support intelligent business solutions.
Proficiency in online marketing strategies and consumer engagement, with skills in SEO, SEM, social media marketing, content creation, and performance analytics for digital brand development.
Focus on project management in engineering contexts, developing capabilities in budgeting, planning, risk assessment, and the use of software tools for managing large-scale technical projects.
Expertise in managing and scaling family-owned enterprises, with a focus on succession planning, governance, conflict resolution, and strategic innovation for sustainable growth.
Comprehensive knowledge of corporate finance, investment analysis, and financial planning, with the ability to evaluate risk, manage assets, and support strategic fiscal decisions.
Integration of financial management principles with leadership development, emphasizing decision-making, financial strategy, and organizational leadership for executive roles in finance.
Specialized training in capital markets, derivatives, and securities trading, with practical knowledge of stock exchanges, investment instruments, and market regulations.
Global perspective on business operations with skills in cross-border trade, global supply chain, cultural negotiation, and international market entry strategies.
Expertise in global financial systems, foreign exchange, international investment, and financial risk management tailored for cross-border financial operations and multinational firms.
Blend of IT and management skills with knowledge in software applications, enterprise systems, IT project management, and the strategic use of information technology in business.
In-depth knowledge of supply chain and logistics management, with competencies in inventory control, transportation, procurement, and logistics technology for efficient distribution systems.
Foundation in market research, consumer behavior, strategic marketing, and product management, preparing graduates for roles in brand development and customer acquisition.
Specialized knowledge in managing multimedia projects, with skills in digital content creation, production workflows, media distribution, and platform monetization strategies.
Practical insights into retail management, merchandising, customer relationship management, and sales techniques to optimize retail performance and consumer experience.
Strategic acumen for organizational planning and leadership development, focusing on competitive analysis, business model innovation, and executive-level decision-making.
Expertise in talent acquisition, employee relations, training and development, and HR analytics, with a focus on aligning workforce strategies with business objectives.
Sample Degree of IGNOU BBA Program
Job Roles After BBA In Retail and Sales
ENTRY LEVEL
– Sales Executive
– Retail Associate
– Customer Relationship Executive
– Store Supervisor (Trainee)
– Sales Trainee
– Retail Sales Associate
– Merchandising Assistant
– Inventory Control Executive
– Cashier Supervisor
– Visual Merchandising Assistant
MID LEVEL
– Store Manager
– Area Sales Manager
– Retail Operations Executive
– Key Account Manager
– Sales Analyst
– Visual Merchandising Manager
– Assistant Retail Manager
– – Category Manager
– Channel Sales Manager
– Customer Experience Manager
ADVANCED LEVEL
– Regional Sales Manager
– Retail Operations Manager
– National Sales Manager
– Head of Retail
– Director of Sales
– Merchandising Director
– General Manager – Retail
– VP – Sales & Distribution
– Chief Sales Officer (CSO)
– Chief Retail Officer (CRO)
IGNOU BBA In Retail and Sales Curriculum (Syllabus/Subjects)
The program structure matters the most. Students should check the program curriculum in order to get an overview related to the program. Students are requested to read various topics like an overview of retailing, Store operations I, Visual merchandising, Customer service management, Business communication, Customer value management, IT applications in retail etc.
Get detailed insights on the syllabus, course structure, and key subjects covered. Click here for IGNOU BBA Syllabus!
IGNOU BBA Course Curriculum
36 months | 6 semesters | 15-20 hours/week | 120 credits
|
Subjects |
Credits |
|
Environmental Studies (BEVAE-181) |
4 |
|
English at Work Place (BEGLA-136) Or Hindi Bhasha: Lekhan Kaushal (BHDLA-136) |
6 |
|
Business Organisation and Management (BHDLA-136) |
6 |
|
Computer Application in Business (BCOS-183) |
4 |
|
Subjects |
Credits |
|
Financial Accounting (BCOC-131) |
6 |
|
Business Law (BCOC-133) |
6 |
|
Elements of Statistics (ECO07) |
4 |
|
Business Ethics (BRL-113) |
4 |
|
Subjects |
Credits |
|
Principles of Marketing (BCOE-141) |
6 |
|
Principles of Microeconomics (BCOG-171) |
6 |
|
Managing Human Resources (BRL-106) |
4 |
|
E-Commerce (BCOS-184) |
4 |
|
Subjects |
Credits |
|
Fundamentals of Financial Management (BCOE-143) |
6 |
|
Office Management and Secretarial Practice (BCOE-144) |
6 |
|
Business Environment (ECO-13) |
4 |
|
Business Research (BMP-001) |
4 |
|
Subjects |
Credits |
|
Management Research (BCOE-142) |
6 |
|
Operations Management (BMP-002) |
6 |
|
Project (BMPP-001) |
8 |
|
Subjects |
Credits |
|
Management of International Business (BMP-003) |
4 |
|
Strategic Management (BMP-004) |
4 |
|
Organisational Behaviour (BMP-005) |
4 |
|
Personal Selling and Salesmanship (BCOS-186) |
4 |
|
Entrepreneurship (BCOS-185) |
4 |
Learning Method (IGNOU Online BBA In Retail and Sales LMS)
E-books & Study Material
View and download study materials, attend virtual classes, and watch pre-recorded lectures.
Live Interactive Sessions
Participate in BBA course online discussion forums, interact with peers, and get support from faculty.
Project & Assignment
Upload assignments of BBA programs and track submission deadlines easily.
Learning Managment
The LMS is accessible anytime, anywhere, ensuring flexibility for working professionals and remote learners.
Top Studies Center
These centers offer hands-on sessions, guidance and counseling, workshops, access to library resources, examinations, and additional support.
Worldwide Reach
Currently, the University operates in 88 countries through various agreements and projects, with 25 Overseas Study Centres (OSCs) located across 15 different countries.
IGNOU BBA In Retail and Sales Fees Structure & scholarships
Fees Range (₹ 30,000 to ₹ 3,50,000): The course fee varies from one educational institution to another. Students should submit their fees online using the online fee submission portal. The fee can be easily paid in virtual mode. Students are requested to check the fee structure using the website of university.
Get detailed insights on tuition fees, payment options, and other charges. 👉 Click here for IGNOU Distance BBA Fees Structure!
| Registration Fee | 300/- Rupees |
| Course Fee Semester wise | Rs.5,000/- per semester |
| Total course Fees | Rs. 30,000/- |
| Examination Fee | 200- Per Subject |
Top 5 Online BBA Universities Fees Comparison
| University | BBA Course Fee | Approvals and Accreditations |
| Amity University Online | 27,500/- Semester | UGC | NIRF | AICTE | QS World Ranking |
| Manipal University Online | 22,500/- Semester | UGC-entitled | NAAC A+ |
| LPU University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE |
| DY Patil University Pune, Online | 24,233/- Semester | NAAC A++ | UGC |
| Jain University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE | QS World Ranking |
IGNOU BBA In Retail and Sales Admission Process (How to Apply?)
The basic admission procedure for getting registered is very easy as a student should know the admission guidelines of the university. The admission procedure includes various things like registration, filling of the application form, fee submission and the downloading of the acknowledgement form. All the steps should be followed by the student for smooth admission.
Get detailed insights on the admission procedure, application process, and important guidelines. Click here for IGNOU BBA Admission Procedure!
July Admission Session 2025 Started
The last date to apply IGNOU BBA program is 15th August, 2025. To apply for the IGNOU BBA course for the July 2025 session, Follow these below steps:
Visit the official website of IGNOU admission portal: ignouadmission.samarth.edu.in. Fill in your basic, education & work experience-related details and pay the application fee to register.
Pay the admission fee for the first semester/year or full program.
Upload supporting documents & submit your application.
The university will evaluate your documents to confirm your admission.
Why Choose IGNOU BBA In Retail and Sales Course Online?
The course Online BBA in Retail and Sales Management helps students to become good sales and retail executives. This is a three-year degree program that can be covered in a total of 6 different semesters. After completing the program, one can become a good sales and retail marketing professional. The course includes various topics and students should check the brochure of the university for more details:
Learning Management System – The LMS facility is offered in this online program that helps students to access their course study materials online, check the schedule of their assignment submission, links for various types of notes and assessment system guidelines and new updates. LMS can be login using the login ID and password provided by the university.
Classes – The lectures of this program Online BBA in Retail and Sales Management are delivered in online mode. Classes are delivered with good quality education to prepare students with a better understanding of the subject. One can easily check the course structure and other guidelines of the classes using the official webpage of the university.
Assessment – The assessment is done online through the administration of the university. Students need to prepare well in advance for internal and external assessments. Candidates need to visit the website of university for more details.
Examination – The examination carries about 70% marks in aggregate. Students should check the examination schedule online using the online website of the university. The complete details regarding the examination course structure are provided in the prospectus.
Career Aspect – There are many job opportunities arising in the field of retail and sales sector. So, this course is gaining popularity day by day. Students can easily grab top-class job opportunities like Sales Executive, Sales Manager, Retail Executive, Advertising manager, Customer Service representative etc. These profiles pay a good salary with corporate perks.
| Regional Centre | Study Centre |
| HYDERABAD | 0100: IGNOU REGIONAL CENTRE HYDERABAD LSC Code 0100 |
| KARNAL | 1000: IGNOU REGIONAL CENTRE KARNAL LSC Code 1000 |
| SHIMLA | 1100: IGNOU REGIONAL CENTRE SHIMLA LSC Code 1100 |
| JAMMU | 1200: IGNOU REGIONAL CENTRE JAMMU LSC Code 1200 |
| BANGALORE | 1300: IGNOU REGIONAL CENTRE BANGALORE LSC Code 1300 |
| BHOPAL | 1500: IGNOU REGIONAL CENTRE BHOPAL LSC Code 1500 |
| PUNE | 1600: IGNOU REGIONAL CENTRE PUNE LSC Code 1600 |
| IMPHAL | 1700: IGNOU REGIONAL CENTRE IMPHAL LSC Code 1700 |
| SHILLONG | 1800: IGNOU REGIONAL CENTRE SHILLONG LSC Code 1800 |
| AIZWAL | 1900: IGNOU REGIONAL CENTRE AIZWAL LSC Code 1900 |
| PORT BLAIR | 0200: IGNOU REGIONAL CENTRE PORT BLAIR LSC Code 0200 |
| KOHIMA | 2000: IGNOU REGIONAL CENTRE KOHIMA LSC Code 2000 |
| BHUBANESHWAR | 2100: IGNOU REGIONAL CENTRE BHUBANESHWAR LSC Code 2100 |
| KHANNA | 2200: IGNOU REGIONAL CENTRE KHANNA LSC Code 2200 |
| JAIPUR | 2300: IGNOU REGIONAL CENTRE JAIPUR LSC Code 2300 |
| GANGTOK | 2400: IGNOU REGIONAL CENTRE GANGTOK LSC Code 2400 |
| CHENNAI | 2500: Regional Centre Chennai LSC Code 2500 |
| AGARTALA | 2600: Regional Centre Agartala LSC Code 2600 |
| LUCKNOW | 2700: IGNOU REGIONAL CENTRE LUCKNOW (2700) |
| KOLKATA | 2800: IGNOU REGIONAL CENTRE KOLKATA LSC CODE 2800 |
| DELHI 2 | 2900: IGNOU REGIONAL CENTRE DELHI2 LSC CODE 2900 |
| ITANAGAR | 0300: IGNOU REGIONAL CENTRE ITANAGAR LSC Code 0300 |
| SRINAGAR | 3000: IGNOU REGIONAL CENTRE SRINAGAR LSC Code 3000 |
| DEHRADUN | 3100: IGNOU REGIONAL CENTRE DEHRADUN LSC CODE 3100 |
| RANCHI | 3200: IGNOU REGIONAL CENTRE RANCHI LSC Code 3200 |
| VIJAYAWADA | 3300: IGNOU REGIONAL CENTRE VIJAYAWADA LSC Code 3300 |
| RAIPUR | 3500: IGNOU REGIONAL CENTRE RAIPUR LSC Code 3500 |
| NAGPUR | 3600: IGNOU REGIONAL CENTRE NAGPUR LSC Code 3600 |
| JORHAT | 3700: IGNOU REGIONAL CENTRE JORHAT LSC Code 3700 |
| DELHI 3 Naraina | 38039: IGNOU REGIONAL CENTRE DELHI3 LSC Code 38039 |
| NOIDA | 3900: IGNOU REGIONAL CENTRE NOIDA LSC Code 3900 |
| GUWAHATI | 0400: Regional Centre Guwahati LSC Code 0400 |
| TRIVANDRUM | 4000: IGNOU REGIONAL CENTRE TRIVANDRUM LSC Code 4000 |
| JABALPUR | 4100: IGNOU REGIONAL CENTRE JABALPUR LSC Code 4100 |
| RAJKOT | 4200: IGNOU REGIONAL CENTRE RAJKOT LSC Code 4200 |
| MADURAI | 43015: IGNOU REGIONAL CENTRE (43015) |
| KORAPUT | 4400: IGNOU REGIONAL CENTRE KORAPUT LSC Code 4400 |
| SILIGURI | 4500: IGNOU REGIONAL CENTRE SILIGURI LSC Code 4500 |
| DARBHANGA | 4600: IGNOU REGIONAL CENTRE DARBHANGA LSC CODE 4600 |
| ALIGARH | 4700: Regional Centre Aligarh LSC Code 4700 |
| VARANASI | 4800: IGNOU REGIONAL CENTRE VARANASI LSC Code 4800 |
| MUMBAI | 4900: IGNOU REGIONAL CENTRE MUMBAI LSC Code 4900 |
| PATNA | 0500: IGNOU REGIONAL CENTRE PATNA LSC Code 0500 |
| RAGHUNATHGANJ | 5000: IGNOU REGIONAL CENTRE RAGHUNATHGANJ LSC Code 5000 |
| CHANDIGARH | 0600: IGNOU REGIONAL CENTRE CHANDIGARH LSC Code 0600 |
| DELHI 1 (MOHAN ESTATE (SOUTH DELHI)) | 0700: IGNOU REGIONAL CENTRE DELHI1 LSC CODE 0700 |
| PANAJI | 0800: IGNOU REGIONAL CENTRE PANAJI LSC Code 0800 |
| BHAGALPUR | 8200: Regional Centre Bhagalpur LSC Code 8200 |
| VATAKARA | 8300: IGNOU REGIONAL CENTRE VATAKARA LSC Code 8300 |
| VISHAKHAPATNAM | 8400: IGNOU REGIONAL CENTRE VISAKHAPATNAM LSC Code 8400 |
| BIJAPUR | 8500: Regional Centre Bijapur LSC Code 8500 |
| SAHARSA | 8600: IGNOU REGIONAL CENTRE SAHARSA LSC CODE 8600 |
| DEOGHAR | 8700: IGNOU REGIONAL CENTRE DEOGHAR LSC Code 8700 |
| JODHPUR | 8800: IGNOU REGIONAL CENTRE JODHPUR LSC Code 8800 |
| AHMEDABAD | 0900: IGNOU REGIONAL CENTRE AHMEDABAD LSC Code 0900 |
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NIRF India Ranking IGNOU PDF- 2 Link here |
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India Rankings 2024: Open University- 3 Link here |
NAAC Official Website- 4 Link here |
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Swayam Free Online Education- 8 Link here |
Are you ready to take the next step in your career ?
Frequently Asked Question About IGNOU BBA In Retail and Sales
The basic eligibility for taking admission to the program is 10+2 passed by a good schooling board. Students can easily visit the official website for more details.
3-6 years.
The course fee can vary from one institution to another. One can check the fee using the fee structure section of the university.
Yes, The LMS is provides for online BBA in Retail and Sales Management
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