DU SOL MBA In Marketing and Sales Management
(Online & Distance MBA In Marketing and Sales Management)
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The most obvious choice for a graduate student is a master’s degree. MBA in Marketing and Sales Management (Dual) is one such promising PG program that opens a variety of career choices in different sectors. This course is available in online mode and hence is quite beneficial for working professionals who do not want to quit their jobs to get a PG degree. In this UGC-DEB-approved online course for an MBA in Marketing and Sales Management (Dual), the two core subjects of marketing and sales management are combined to widen the career options for candidates. The admission procedure, eligibility criteria, syllabus, and scope of the online MBA in Marketing and Sales Management (Dual) are all discussed here to give interested candidates a clear idea of the course.
- DURATION: 2 years (24 months)
- Fees Semester-wise: INR 27,610*/- Per Semester
- Total Fees (Annual): ₹ 110,440/-
- Last date of admission: Ongoing
This information is provided for audience reference only. Please visit the official DU SOL website https://sol.du.ac.in/ for the most accurate and updated details.
Admissions are open for the July 2025 session for the notified programs offered in ODL (Open and Distance Learning) and Online modes on the official DU SOL website: https://sol.du.ac.in/.
The online portal for registration and provisional admission is currently open. Registration for DU SOL PG programs is ongoing at: https://pgadmission.oldcdu.ac.in/pg/student/register.
Admissions for DU SOL’s Online and Distance MBA programs for the July 2025 session are currently ongoing. The last date to apply for the Online and ODL MBA programs is still active.
The School of Open Learning (DU SOL), a constituent of the University of Delhi, ranked Number #6 in the “University Category” category in the 2024 NIRF India Ranking.
The School of Open Learning (DU SOL), a constituent of the University of Delhi, has accredited with an A+ grade by the National Assessment and Accreditation Council (NAAC).
Learn From Top Ranked Institutes & Universities
DU SOL MBA In Marketing and Sales Management Course Overview
DU SOL provides a number of online PG courses like general MBA, M.Com, and MA. This specially designed online course is not provided by DU SOL as of now. However, there are some other universities that offer this high-demand specialized course at a reasonable cost. Amity University Online is one such private university that offers this elite PG program. The highly efficient LMS platforms, academic support, and placement services offered by Amity University online are some of the important factors that attract an individual to get enrolled with this university. This online course costs around 2,50,000 INR to 3,00,000 INR from Amity University. Interested candidates can visit the below-provided link to get an idea of the universities providing this course.
Here are some highlights of DU SOL MBA In Marketing and Sales Management
– This program focuses on essential concepts in sales strategy, marketing communication, consumer behavior, digital marketing, and retail management, preparing students for real-world market challenges.
– A 2-year postgraduate course structured across 4 semesters, combining theoretical knowledge with practical insights into sales and marketing dynamics.
– Candidates must hold a bachelor’s degree with at least 50% marks. DU graduates may apply through merit-based admission, while others must qualify through an entrance exam.
– Graduates can pursue careers as Sales Managers, Marketing Executives, Business Development Managers, Retail Managers, and Brand Consultants in diverse industries including FMCG, retail, tech, and services.
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DU SOL MBA In Marketing and Sales Management Duration & Eligibility
Eligibility (Graduation with 50% or its equivalent): The basic requirement to get into this online MBA (dual) program with a specialization in marketing and sales management is to have a bachelor’s degree. Graduate candidates of any stream can apply to this course. The only restriction is that the graduation must be completed from a recognized institution or university.
Duration (2 to 5 years): The overall time required to complete this online MBA in Marketing and Sales Management (Dual) degree program is just like a regular PG program, that is, 2 years. These 2 years of the course can be extended to a maximum time of 4 years. This is an add-on advantage of pursuing this online course as this provides learners to study at their individual pace.
Get detailed insights on eligibility criteria, admission requirements, and qualifications needed. 
Click here for DU SOL MBA Eligibility!
Ranking & Approvals
UCG Entitled
Recognized by the University Grants Commission
AICTE Approved
Approved by the All India Council for Technical Education
WES Accredited
World Education System
NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
MHRD Approved
Ministry of Human Resource Development
AIU Approved
Recognized by the Association of Indian Universities
Other Popular DU SOL MBA Specializations
Sample Degree of DU SOL MBA Program
Job Roles After DU SOL MBA
ENTRY LEVEL
– Management Trainee
– Business Analyst
– Marketing Associate
– Financial Analyst
– Operations Executive
– Human Resource Executive
MID LEVEL
– Marketing Manager
– Human Resource Manager
– Project Manager
– Finance Manager
– Operations Manager
– Product Manager
ADVANCED LEVEL
– Director of Operations
– Chief Financial Officer (CFO)
– Senior Product Manager
– Chief Executive Officer (CEO)
– Head of Marketing
– Chief Human Resource Officer
DU SOL MBA In Marketing and Sales Management Curriculum (Syllabus/Subjects)
The industry-ready curriculum of an online MBA in Marketing and Sales Management (Dual) is listed here semester-wise.
– Semester I: Managerial Economics, Statistics for Management, Professional Communication, Accounting for Managers, Marketing Management.
– Semester II: Legal Aspects of Business, Business Research Methods, Financial Management, Human Resource Management, Conflict Resolution and Management.
– Semester III: Strategic Management, Minor Project, Professional Ethics, Bottom of The Pyramid Marketing, Consumer Behavior, Direct Marketing, Pricing Strategies, and Product and Brand Management.
– Semester IV: Management in Action – Social Economic and Ethical Issues, Digital Marketing, Advertising and Sales Promotion, Customer Relationship Management, Marketing of Services, and Major Project.
DU SOL MBA Course Curriculum
24 months | 4 semesters | 15-20 hours/week | 144 credits
Note: Admission to Part II (Second Year) is open to students who have passed at least 12 out of 16 papers from the First Year (Semesters 1 & 2). Remaining papers must be cleared during Second Year. Part II includes Semester 3 and Semester 4, each with a set schedule of papers.
|
Subjects |
Credits |
|
MBAFT-6101 Organizational Behaviour |
4.5 |
|
MBAFT-6102 Data Analysis and Decision Tools |
4.5 |
|
MBAFT-6103 Managerial Economics |
4.5 |
|
MBAFT-6104 Accounting for Managers |
4.5 |
|
MBAFT-6105 Marketing Management |
4.5 |
|
MBAFT-6106 Human Resource Management |
4.5 |
|
MBAFT-6107 Business Communication |
4.5 |
|
MBAFT-6108 Information Technology Management |
4.5 |
|
Total Credits in Core Courses |
36 |
|
Subjects |
Credits |
|
MBAFT-6201 Organization Effectiveness and Change |
4.5 |
|
MBAFT-6202 Decision Modeling and Optimisation |
4.5 |
|
MBAFT-6203 Economic Environment of Business |
4.5 |
|
MBAFT-6204 Corporate Finance |
4.5 |
|
MBAFT-6205 Management Accounting |
4.5 |
|
MBAFT-6206 Production and Operations |
4.5 |
|
Management MBAFT-6207 Marketing Research |
4.5 |
|
MBAFT-6208 Management of Information Systems |
4.5 |
|
Total Credits in Core Courses |
36 |
|
Subjects |
Credits |
|
MBAFT-6301 Business Ethics & Corporate Social Responsibility |
4.5 |
|
MBAFT-6302 Strategic Analysis |
4.5 |
|
MBAFT-6303 Project Study |
4.5 |
|
Total Credits in Core Courses |
13.5 |
|
Elective Course 1 |
4.5 |
|
Elective Course 2 |
4.5 |
|
Elective Course 3 |
4.5 |
|
Elective Course 4 |
4.5 |
|
Elective Course 5 |
4.5 |
|
Total Credits |
22.5 |
|
LIST OF ELECTIVE COURSES |
In Semester 3 of Part II, students must take three compulsory papers and choose five elective courses from a single area of specialization, as announced at the start of the semester. |
|
Area |
Subjects |
|
AREA -1: FINANCE |
|
|
AREA – 2: MARKETING |
|
|
AREA – 3: OB & HRM |
|
|
Subjects |
Credits |
|
MBAFT-6401 Legal Environment of Business |
4.5 |
|
MBAFT-6402 Strategic Management |
4.5 |
|
MBAFT-6403 Global Business Management |
4.5 |
|
Total Credits in Core Courses |
13.5 |
|
Elective Course 1 |
4.5 |
|
Elective Course 2 |
4.5 |
|
Elective Course 3 |
4.5 |
|
Elective Course 4 |
4.5 |
|
Elective Course 5 |
4.5 |
|
Total Credits |
22.5 |
|
LIST OF ELECTIVE COURSES |
In Semester 4 of Part II, students must take three compulsory papers and select five electives from a single area, based on the options announced at the start of the semester. |
|
Area |
Subjects |
|
AREA -1: FINANCE |
|
|
AREA – 2: MARKETING |
|
|
AREA – 3: OB & HRM |
|
|
AREA – 4: OPERATIONS MANAGEMENT & DECISION SCIENCES |
|
|
AREA- 5: STRATEGY |
|
Learning Method ( DU SOL Online MBA In Marketing and Sales Management LMS)
E-books & Study Material
View and download study materials, attend virtual classes, and watch pre-recorded lectures.
Live Interactive Sessions
Participate in MBA course online discussion forums, interact with peers, and get support from faculty.
Project & Assignment
Upload assignments of MBA programs and track submission deadlines easily.
Learning Managment
The LMS is accessible anytime, anywhere, ensuring flexibility for working professionals and remote learners.
Top Studies Center
These centers offer hands-on sessions, guidance and counseling, workshops, access to library resources, examinations, and additional support.
Worldwide Reach
DU SOL is strengthening its presence beyond national boundaries by offering accessible, flexible, and UGC-recognized education to learners worldwide.
DU SOL MBA In Marketing and Sales Management Fees Structure & scholarships
The fee structure of this entire course can be deposited in one go or in the semester mode. The per-semester fees of an online MBA in Marketing and Sales Management (Dual) range from 60,000 INR to 65,000 INR. The entire course costs around 2,50,000 INR to 3,00,000 INR. An amount of 1,000 INR to 1,500 INR is charged as the non-refundable registration fee at the time of registration by the university.
Fees Structure of General MBA from DU SOL
| Course Fee Semester wise | Rs.27,610/- per semester |
| Course Fee Year wise | Rs.55,220/- per semester |
| Total course Fees | Rs. 110,440/- |
| Examination Fee | Rs. 1810/- Per Semester (Included in Total Course Fees*) |
Top 5 Online MBA Universities Fees Comparison
| University | MBA Course Fee | Approvals and Accreditations |
| Amity University Online | 49,750/- Semester | UGC | NIRF | AICTE | QS World Ranking |
| Manipal University Online | 43,700/- Semester | UGC-entitled | NAAC A+ |
| LPU University Online | 45,000/- Semester | UGC | NAAC A++ | NIRF | AICTE |
| DY Patil University Pune, Online | 47,350/- Semester | NAAC A++ | UGC |
| Jain University Online | 49,000/- Semester | UGC | NAAC A++ | NIRF | AICTE | QS World Ranking |
DU SOL MBA In Marketing and Sales Management Admission Process (How to Apply?)
The process of admission starts with the registration of candidates on the university web portal. After registration, candidates can fill in the details as asked in the admission application form and submit it. The payment of fees is also done online through the website. The confirmation slip generated after all the formalities assures the successful admission of the candidate.
Get detailed insights on the admission procedure, application process, and important guidelines. Click here for DU SOL MBA Admission Procedure!
January Admission Session 2025 Started
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the DU SOL Portal.
- Visit: https://sol.du.ac.in/
- Fill the online registration form.
- Pay registration fee: -UR/OBC-NCL/EWS: ₹250/ & SC/ST/PwBD: ₹100/-
Pay the admission fee for the first semester/year or full program.
- Recent passport-size photo and signature
- Class X, XII & Graduation mark sheets (self-attested)
- Experience certificate (if applicable)
- NOC from current employer (if applicable)
- Caste/Disability certificates (if applicable)
The university will evaluate your documents to confirm your admission.
Why Choose DU SOL MBA In Marketing and Sales Management?
There is always an added benefit of studying the technical skills and basics of two subjects in one course. The preference is always given to the ones with exceptional skills or degrees rather than the conventional ones. This online MBA degree gives a varied number of career options in different sectors. Some of the MBA Marketing and Sales Management scopes are listed here: Brand Manager, Marketing Manager, Sales Executive, Area Sales Manager, Retail Sales Associate. The online MBA Dual degree with a specialization in marketing and sales management is designed to focus on the financial projections and cash flows between different business domains. The project involved in the MBA Marketing and Sales Management syllabus gives insight into real-world financial challenges.
Learning Management System – The online classes and webinars are conducted under this online MBA course through a highly efficient and user-friendly Learning Management System (LMS). Access to this LMS platform is given to the candidates after successful admission to the course.
Study Materials – The entire syllabus of the course is covered in the study materials. These materials are available as e-books on the digital platform of the website. These can also be availed in printed format through an online request made to the university. There might be some additional charges involved for printed study materials.
Examination – Examinations are conducted 4 times in this 2 year postgraduate program. One after every semester, the main purpose of conducting the exam is to evaluate the progress of students. Marks secured in these exams decide whether the student will be promoted to the next year or not.
Assignments – Assignments are allotted to the learners as part of the internal assessment. These assignments have a set deadline and thus, these must be submitted prior to that. Candidates who skip the assignment submission are not allowed to appear for the online theory exams.
Examinations – The mode of examination followed for this course is semester mode. In the duration of 2 years of this course, a student has to appear for 4-semester exams. The final evaluation of the candidate is based on both assignments and theory exams. The ratio of weightage of marks set by the university between assignments and theory exams is 30:70.
Placement – A number of campaigns, webinars, and placement drives are conducted by the university to give the learners of this online course career support. An online degree of MBA in the core domains of sales management and marketing increases the chance of candidates getting high-end packages in top MNCs.
| UGC DEB Official Website – 1 Link here | NIRF India Ranking Delhi University PDF- 2 Link here |
| India Rankings 2024: University- 3 Link here | NAAC Official Website- 4 Link here |
| DU SOL Student Login- 5 Link here | DU SOL Online Class Schedule- 6 Link here |
| DU SOL PCP Classes- 7 Link here | DU SOL Placement Cell- 8 Link here |
Are you ready to take the next step in your career ?
Frequently Asked Question About DU SOL MBA In Marketing and Sales Management
Yes, this government-approved online dual degree of MBA Marketing and Sales Management is accepted worldwide.
No, the registration fee deposited at the time of registration is non-refundable.
No, DU SOL only provides the online degree of general MBA but not of the specialization in marketing and sales management. However, other esteem universities do provide this online degree and interested candidates can check the link provided on this website to explore their options.
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