DU SOL MBA In Digital Marketing and e-Commerce
(Online & Distance MBA In Digital Marketing and e-Commerce)
Home >> DU SOL MBA >> Digital Marketing and e-Commerce
A Masters in Business Administration in Digital Marketing and e-Commerce is a dual specialization degree of 2 years that introduces students to the nuances of commerce and marketing using digital means. This course is offered at DU-SOL as an Open Distance Learning (ODL) postgraduate degree. The full fee for this course ranges around INR 40,000 to INR 3,00,000. The course curriculum is prepared to introduce students to the foundations of commercial management and marketing using digital and internet technologies.
- DURATION: 2 years (24 months)
- Fees Semester-wise: INR 27,610*/- Per Semester
- Total Fees (Annual): ₹ 110,440/-
- Last date of admission: Ongoing
This information is provided for audience reference only. Please visit the official DU SOL website https://sol.du.ac.in/ for the most accurate and updated details.
Admissions are open for the July 2025 session for the notified programs offered in ODL (Open and Distance Learning) and Online modes on the official DU SOL website: https://sol.du.ac.in/.
The online portal for registration and provisional admission is currently open. Registration for DU SOL PG programs is ongoing at: https://pgadmission.oldcdu.ac.in/pg/student/register.
Admissions for DU SOL’s Online and Distance MBA programs for the July 2025 session are currently ongoing. The last date to apply for the Online and ODL MBA programs is still active.
The School of Open Learning (DU SOL), a constituent of the University of Delhi, ranked Number #6 in the “University Category” category in the 2024 NIRF India Ranking.
The School of Open Learning (DU SOL), a constituent of the University of Delhi, has accredited with an A+ grade by the National Assessment and Accreditation Council (NAAC).
Learn From Top Ranked Institutes & Universities
DU SOL MBA In Digital Marketing and e-Commerce Course Overview
Admission to this online program in Delhi University’s School of Open Learning starts in July. The exact dates for registration & application form filling can be obtained from the official website for each new academic session.
Here are some highlights of DU SOL MBA In Digital Marketing and e-Commerce
– The MBA in digital marketing and e-commerce in DU-SOL is a 2-year distance degree course.
– The university conducts admission for this course through entrance examinations as well as merit lists.
– Merit lists are prepared for candidates who have also completed their Bachelor’s course from DU.
– Entrance exams are conducted for applicants who have graduated from other universities.
– Candidates who have graduated a Bachelor’s degree from a recognized university are eligible to opt for this degree.
Build the Right Skills & Shape Your Future from Our Unbiased Career Counselling. Choose the right path and Get 100 % Unbiased Career Advice.
Claim Your 100% Free Guidance on 100+ Online MBA Universities
DU SOL MBA In Digital Marketing and e-Commerce Duration & Eligibility
Eligibility (Graduation with 50% or its equivalent): Knowing the minimum eligibility requirements is essential before applying to this course, as only those candidates who have completed their Bachelors from a recognized university of India are eligible to apply to the course. The candidates should also have secured a minimum of 50% aggregate marks in the qualifying exam to be eligible for admission. Candidates with any stream in Bachelor’s are eligible to apply to the course. Those with professional experience in the relevant domain (in this case digital marketing and e-commerce) are given preference by the university for admissions, however, freshers can also apply if they satisfactorily meet the minimum eligibility criteria.
Duration (2 to 5 years): Being an MBA, this course has a duration of 2 years. The maximum course duration is 4 years, which includes an additional 2 years relaxation provided to students for completing all the papers of the course. The course is further divided into 4 semesters, along with a summer internship that must be completed before the third semester of the degree (i.e. commencement of second year).
Get detailed insights on eligibility criteria, admission requirements, and qualifications needed. 
Click here for DU SOL MBA Eligibility!
Ranking & Approvals
UCG Entitled
Recognized by the University Grants Commission
AICTE Approved
Approved by the All India Council for Technical Education
WES Accredited
World Education System
NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
MHRD Approved
Ministry of Human Resource Development
AIU Approved
Recognized by the Association of Indian Universities
Other Popular DU SOL MBA Specializations
Sample Degree of DU SOL MBA Program
Job Roles After DU SOL MBA
ENTRY LEVEL
– Management Trainee
– Business Analyst
– Marketing Associate
– Financial Analyst
– Operations Executive
– Human Resource Executive
MID LEVEL
– Marketing Manager
– Human Resource Manager
– Project Manager
– Finance Manager
– Operations Manager
– Product Manager
ADVANCED LEVEL
– Director of Operations
– Chief Financial Officer (CFO)
– Senior Product Manager
– Chief Executive Officer (CEO)
– Head of Marketing
– Chief Human Resource Officer
DU SOL MBA In Digital Marketing and e-Commerce Curriculum (Syllabus/Subjects)
The syllabus for this dual specialization course is taught in 4 semesters and students are firstly introduced to the foundations of management (e.g. OB, economics, marketing, financial management etc.) and then to the specifics of the two specializations through subjects like fundamentals of e-commerce, digital marketing, web and social media, SEO, market analytics etc. The course syllabus is also elaborated upon by regular interactive sessions, workshops and industry interactions, through which students develop a sense of the concepts in practical life. You can find full details of the course here.
DU SOL MBA Course Curriculum
24 months | 4 semesters | 15-20 hours/week | 144 credits
Note: Admission to Part II (Second Year) is open to students who have passed at least 12 out of 16 papers from the First Year (Semesters 1 & 2). Remaining papers must be cleared during Second Year. Part II includes Semester 3 and Semester 4, each with a set schedule of papers.
|
Subjects |
Credits |
|
MBAFT-6101 Organizational Behaviour |
4.5 |
|
MBAFT-6102 Data Analysis and Decision Tools |
4.5 |
|
MBAFT-6103 Managerial Economics |
4.5 |
|
MBAFT-6104 Accounting for Managers |
4.5 |
|
MBAFT-6105 Marketing Management |
4.5 |
|
MBAFT-6106 Human Resource Management |
4.5 |
|
MBAFT-6107 Business Communication |
4.5 |
|
MBAFT-6108 Information Technology Management |
4.5 |
|
Total Credits in Core Courses |
36 |
|
Subjects |
Credits |
|
MBAFT-6201 Organization Effectiveness and Change |
4.5 |
|
MBAFT-6202 Decision Modeling and Optimisation |
4.5 |
|
MBAFT-6203 Economic Environment of Business |
4.5 |
|
MBAFT-6204 Corporate Finance |
4.5 |
|
MBAFT-6205 Management Accounting |
4.5 |
|
MBAFT-6206 Production and Operations |
4.5 |
|
Management MBAFT-6207 Marketing Research |
4.5 |
|
MBAFT-6208 Management of Information Systems |
4.5 |
|
Total Credits in Core Courses |
36 |
|
Subjects |
Credits |
|
MBAFT-6301 Business Ethics & Corporate Social Responsibility |
4.5 |
|
MBAFT-6302 Strategic Analysis |
4.5 |
|
MBAFT-6303 Project Study |
4.5 |
|
Total Credits in Core Courses |
13.5 |
|
Elective Course 1 |
4.5 |
|
Elective Course 2 |
4.5 |
|
Elective Course 3 |
4.5 |
|
Elective Course 4 |
4.5 |
|
Elective Course 5 |
4.5 |
|
Total Credits |
22.5 |
|
LIST OF ELECTIVE COURSES |
In Semester 3 of Part II, students must take three compulsory papers and choose five elective courses from a single area of specialization, as announced at the start of the semester. |
|
Area |
Subjects |
|
AREA -1: FINANCE |
|
|
AREA – 2: MARKETING |
|
|
AREA – 3: OB & HRM |
|
|
Subjects |
Credits |
|
MBAFT-6401 Legal Environment of Business |
4.5 |
|
MBAFT-6402 Strategic Management |
4.5 |
|
MBAFT-6403 Global Business Management |
4.5 |
|
Total Credits in Core Courses |
13.5 |
|
Elective Course 1 |
4.5 |
|
Elective Course 2 |
4.5 |
|
Elective Course 3 |
4.5 |
|
Elective Course 4 |
4.5 |
|
Elective Course 5 |
4.5 |
|
Total Credits |
22.5 |
|
LIST OF ELECTIVE COURSES |
In Semester 4 of Part II, students must take three compulsory papers and select five electives from a single area, based on the options announced at the start of the semester. |
|
Area |
Subjects |
|
AREA -1: FINANCE |
|
|
AREA – 2: MARKETING |
|
|
AREA – 3: OB & HRM |
|
|
AREA – 4: OPERATIONS MANAGEMENT & DECISION SCIENCES |
|
|
AREA- 5: STRATEGY |
|
Learning Method ( DU SOL Online MBA In Digital Marketing and e-Commerce LMS)
E-books & Study Material
View and download study materials, attend virtual classes, and watch pre-recorded lectures.
Live Interactive Sessions
Participate in MBA course online discussion forums, interact with peers, and get support from faculty.
Project & Assignment
Upload assignments of MBA programs and track submission deadlines easily.
Learning Managment
The LMS is accessible anytime, anywhere, ensuring flexibility for working professionals and remote learners.
Top Studies Center
These centers offer hands-on sessions, guidance and counseling, workshops, access to library resources, examinations, and additional support.
Worldwide Reach
DU SOL is strengthening its presence beyond national boundaries by offering accessible, flexible, and UGC-recognized education to learners worldwide.
DU SOL MBA In Digital Marketing and e-Commerce Fees Structure & scholarships
The MBA dual specialization course in digital marketing and e-commerce in DU-SOL has a fee amount of INR 95,000 which includes the tuition fee, student welfare fund, college development fund etc. However, students need to pay the examination fee for the term-end examinations separately per semester. The average course fee for an MBA in this dual specialization can range from INR 40,000 to INR 3,00,000 and hence the degree offered at DU-SOL is one of the most affordable options to pick. The annual fee thus stands to be INR 47,500 (barring the examination fees).
Fees Structure of General MBA from DU SOL
| Course Fee Semester wise | Rs.27,610/- per semester |
| Course Fee Year wise | Rs.55,220/- per semester |
| Total course Fees | Rs. 110,440/- |
| Examination Fee | Rs. 1810/- Per Semester (Included in Total Course Fees*) |
Top 5 Online MBA Universities Fees Comparison
| University | MBA Course Fee | Approvals and Accreditations |
| Amity University Online | 49,750/- Semester | UGC | NIRF | AICTE | QS World Ranking |
| Manipal University Online | 43,700/- Semester | UGC-entitled | NAAC A+ |
| LPU University Online | 45,000/- Semester | UGC | NAAC A++ | NIRF | AICTE |
| DY Patil University Pune, Online | 47,350/- Semester | NAAC A++ | UGC |
| Jain University Online | 49,000/- Semester | UGC | NAAC A++ | NIRF | AICTE | QS World Ranking |
DU SOL MBA In Digital Marketing and e-Commerce Admission Process (How to Apply?)
The entire admission process is designed to facilitate students for the admission process. Students can easily apply for an MBA in IT using the official website of the university’s school of open learning. This program is offered through the Department of Information Technology. The admission brochure is well framed with user-friendly guidelines and an interface. Students need to provide all the necessary details in the admission form along with the registration fee.
Get detailed insights on the admission procedure, application process, and important guidelines. Click here for DU SOL MBA Admission Procedure!
January Admission Session 2025 Started
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the DU SOL Portal.
- Visit: https://sol.du.ac.in/
- Fill the online registration form.
- Pay registration fee: -UR/OBC-NCL/EWS: ₹250/ & SC/ST/PwBD: ₹100/-
Pay the admission fee for the first semester/year or full program.
- Recent passport-size photo and signature
- Class X, XII & Graduation mark sheets (self-attested)
- Experience certificate (if applicable)
- NOC from current employer (if applicable)
- Caste/Disability certificates (if applicable)
The university will evaluate your documents to confirm your admission.
Why Choose DU SOL MBA In Digital Marketing and e-Commerce?
The two areas of digital marketing and -commerce have become closely interwoven with business management today, as more and more businesses are turning towards marketing and branding through virtual media. This dual specialisation MBA helps students to explore both these areas together and provides scope for developing careers in fields like SEO, content creation and management, e-commerce strategies etc.
System of Instruction – The system of instruction for this course is through a balance of Self Learning Materials (SLMs) and Personal Contact Programs (PCPs), so that students are able to learn at their own pace as well as interact with peers and faculty. The university also arranges industry sessions and interactive sessions for students to come together and experience classroom learning. The SLMs are provided to students in the printed format as well as the digital format as per the convenience of the student.
Examination – Being an ODL course, the examinations are conducted by DU-SOL for this program in the physical mode, in designated exam centres. The examination and assessment follows the typical 70:30 ratio wherein 30% weightage is given to Internal Assessment and 70% to term-end exams. Students must appear for practical exams and viva voce if they have practical papers, and they must obtain at least 40% marks in each paper and 45% aggregate marks in a semester to qualify for the next semester.
Assignments – The assignments for the course comprise the Internal Assessment component, and have a total weightage of 30% in the evaluation. Students are provided with in-depth assignments involving research work, along with quizzes, projects, mid-semester exams for the course and so on. DU-SOL has a stern focus on assignments and students must submit their reports before the last date mentioned on the official university website in order to appear for the term-end examinations.
Term-End/Semester Examinations – The term-end examinations of DU-SOL for this MBA dual specialization program is conducted offline, in the physical mode. Students are informed about the exam schedule a period prior to they begin, and they must register themselves, fill the examination form and pay the exam fee for the course. Exams are of a 3-hour duration, and the medium of assessment is English as decided by the university. The term-end exams constitute 70% of the academic weightage of assessment.
Placement – DU-SOL is well-known for offering good placement support to students pursuing ODL courses. Similarly, it is arranging worthy and appealing placement services for its MBA graduates as well. It has a dedicated placement cell which conducts regular placement drives and job fairs in which well-known companies like TCS, Amazon, HCL, WIPRO, Accenture etc. participate. Thus, students after graduating from DU-SOL get excellent scope for career development.
| UGC DEB Official Website – 1 Link here | NIRF India Ranking Delhi University PDF- 2 Link here |
| India Rankings 2024: University- 3 Link here | NAAC Official Website- 4 Link here |
| DU SOL Student Login- 5 Link here | DU SOL Online Class Schedule- 6 Link here |
| DU SOL PCP Classes- 7 Link here | DU SOL Placement Cell- 8 Link here |
Are you ready to take the next step in your career ?
Frequently Asked Question About DU SOL MBA In Digital Marketing and e-Commerce
DU-SOL has been accredited by UGC-DEB (online education board of UGC) and AICTE which is the primary approving body for technical education.
The full course fee for an MBA from DU-SOL is INR 95,000 (INR 47,500 annually) excluding the examination fee which must be paid in each semester separately.
The full duration for the course is 2 years and the maximum duration is 4 years. The course is covered in 4 semesters.
Yes, DU-SOL has its own dedicated placement cell that conducts regular job fairs and placement drives where students can explore their career options in top companies like TCS, WIPRO, Infosys, Accenture etc.
Disclaimer
edigitaluniversity.com is a free educational information platform designed to assist students in exploring and selecting to educational programs. Students apply directly to the universities or institutions of their choice, and all admission-related and post-admission procedures are conducted solely between the student and the respective educational institution…..
This platform does not collect any fees or provide educational services. Its sole purpose is to connect prospective students with educational institutions that may align with their interests. edigitaluniversity.com does not assume responsibility for any job guarantees, placements, or employment assurances that may be claimed by any educational institution. All such claims, if made, are the responsibility of the respective institution.
The content, images, blogs, and other materials available on edigitaluniversity.com are for informational purposes only and are not intended to replace or represent any official offerings or commitments made by educational institutions. This platform may include links to external websites or third-party resources for convenience and informational use. We do not have control over the content, nature, or availability of these external sites, and their inclusion does not constitute an endorsement or recommendation of the views or information presented therein.
……..