IGNOU BBA In Marketing
(Online & Distance BBA In Marketing from IGNOU)
Online BBA in Marketing is a three years program that can be extended up to 6 years with 6 different semesters. Students can easily get complete information about the program by accessing the webpage of the university. Online education is gaining popularity these days and students choose an online degree program in the Marketing field to nurture their skills in various segments of marketing to know the latest trends of the same. There are many career opportunities you can grab after completing the program Online BBA in Marketing. Some of them are International product managers, Marketing managers, marketing and sales executives etc.
- DURATION: 3 years (36 months)
- Fees Semester-wise: INR 5,000/- Per Semester
- Total Fees: INR 30,000/-
- Last date of admission: 31st August, 2025
This information is provided for audience reference only. Please visit the official IGNOU website https://ignou.ac.in/ for the most accurate and updated details.
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the Samarth Portal.
@OfficialIGNOU https://ignouadmission.samarth.edu.in (ODL) https://ignouiop.samarth.edu.in (Online mode) The last date to apply is August 31st, 2025. Read more about the same here.
The admissions for IGNOU’s online and distance BBA programs for the July 2025 registration session has started and The last date to apply for the online and ODL BBA programme is 31st August, 2025.
IGNOU ranked Number #1 in the “Open University” category in the 2024 NIRF India Ranking.
IGNOU has accredited with an A++ grade by the National Assessment and Accreditation Council (NAAC).
Learn From Top Ranked Institutes & Universities
IGNOU BBA In Marketing Course Overview
No, the Indira Gandhi National Open University doesn’t provide this specialization under online mode. However, one can easily get admission to any other program of this university using the official webpage. If you want to pursue Online BBA in Marketing, then there are various universities to consider. There are many institutions that offer the specializations of Marketing in online BBA. Chandigarh University Online, Manav Rachna Online, GLA University Online & MMU Online.
Here are some highlights of IGNOU BBA In Marketing
– It’s a three-year degree program with a total of 6 semesters.
– The course helps students to learn marketing skills and understand marketing domains.
– The program fee is very affordable as it ranges between 50 K to 2 Lakh.
– Students can reach the official website of the university for more details.
Build the Right Skills & Shape Your Future from Our Unbiased Career Counselling. Choose the right path and Get 100 % Unbiased Career Advice.
Claim Your 100% Free Guidance on 100+ Online BBA Universities
IGNOU BBA In Marketing Duration & Eligibility
Eligibility (10+2 or its equivalent): The basic eligibility for the program is class 10+2 passed from a good schooling institution. Students can easily get the complete details using the official website of the university. Students should have passed their intermediate education with good scores.
Duration (2 to 5 years): The primary duration of the program is 3 years and the upper limit for the completion of the course is 6 years. Students should check other details related to the program using the official website of the university. The duration can also be checked using the official website of the university or course brochure for getting flexibility in completing the course.
Get detailed insights on eligibility criteria, admission requirements, and qualifications needed. 
Click here for IGNOU BBA Eligibility!
Ranking & Approvals
UCG Entitled
Recognized by the University Grants Commission
AICTE Approved
Approved by the All India Council for Technical Education
WES Accredited
World Education System
NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
MHRD Approved
Ministry of Human Resource Development
AIU Approved
Recognized by the Association of Indian Universities
Other Popular IGNOU BBA Specializations
Sample Degree of IGNOU BBA Program
Job Roles After BBA In Marketing
ENTRY LEVEL
– Marketing Executive
– Sales Executive
– Digital Marketing Assistant
– Social Media Coordinator
– Market Research Analyst (Junior)
– Brand Assistant
– Content Marketing Executive
– SEO Executive
– Email Marketing Coordinator
– Customer Relationship Executive
MID LEVEL
– Marketing Manager
– Brand Manager
– Digital Marketing Manager
– Performance Marketing Specialist
– Social Media Manager
– Content Strategist
– Product Marketing Manager
– Campaign Manager
– Regional Sales Manager
– Marketing Analyst
ADVANCED LEVEL
– Marketing Director
– Head of Marketing
– Brand Director
– Chief Marketing Officer (CMO)
– VP of Marketing
– Digital Strategy Lead
– Growth Marketing Director
– Global Marketing Manager
– Head of Product Marketing
– Strategic Marketing Consultant
IGNOU BBA In Marketing Curriculum (Syllabus/Subjects)
The syllabus of the program includes 6 different semesters. Students are required to check the syllabus and program structure using the official webpage of the university. The complete syllabus is provided in the brochure. You need to cover various topics like Marketing Management, Business Management, Corporate Finance, Business Regulatory Framework, Quantitative Techniques for Management, and Introduction to Business Analytics etc.
Get detailed insights on the syllabus, course structure, and key subjects covered. Click here for IGNOU BBA Syllabus!
IGNOU BBA Course Curriculum
36 months | 6 semesters | 15-20 hours/week | 120 credits
|
Subjects |
Credits |
|
Environmental Studies (BEVAE-181) |
4 |
|
English at Work Place (BEGLA-136) Or Hindi Bhasha: Lekhan Kaushal (BHDLA-136) |
6 |
|
Business Organisation and Management (BHDLA-136) |
6 |
|
Computer Application in Business (BCOS-183) |
4 |
|
Subjects |
Credits |
|
Financial Accounting (BCOC-131) |
6 |
|
Business Law (BCOC-133) |
6 |
|
Elements of Statistics (ECO07) |
4 |
|
Business Ethics (BRL-113) |
4 |
|
Subjects |
Credits |
|
Principles of Marketing (BCOE-141) |
6 |
|
Principles of Microeconomics (BCOG-171) |
6 |
|
Managing Human Resources (BRL-106) |
4 |
|
E-Commerce (BCOS-184) |
4 |
|
Subjects |
Credits |
|
Fundamentals of Financial Management (BCOE-143) |
6 |
|
Office Management and Secretarial Practice (BCOE-144) |
6 |
|
Business Environment (ECO-13) |
4 |
|
Business Research (BMP-001) |
4 |
|
Subjects |
Credits |
|
Management Research (BCOE-142) |
6 |
|
Operations Management (BMP-002) |
6 |
|
Project (BMPP-001) |
8 |
|
Subjects |
Credits |
|
Management of International Business (BMP-003) |
4 |
|
Strategic Management (BMP-004) |
4 |
|
Organisational Behaviour (BMP-005) |
4 |
|
Personal Selling and Salesmanship (BCOS-186) |
4 |
|
Entrepreneurship (BCOS-185) |
4 |
Learning Method (IGNOU Online BBA In Marketing LMS)
E-books & Study Material
View and download study materials, attend virtual classes, and watch pre-recorded lectures.
Live Interactive Sessions
Participate in BBA course online discussion forums, interact with peers, and get support from faculty.
Project & Assignment
Upload assignments of BBA programs and track submission deadlines easily.
Learning Managment
The LMS is accessible anytime, anywhere, ensuring flexibility for working professionals and remote learners.
Top Studies Center
These centers offer hands-on sessions, guidance and counseling, workshops, access to library resources, examinations, and additional support.
Worldwide Reach
Currently, the University operates in 88 countries through various agreements and projects, with 25 Overseas Study Centres (OSCs) located across 15 different countries.
IGNOU BBA In Marketing Fees Structure & scholarships
Fees Range (₹ 30,000 to ₹ 3,50,000): The course fee can be paid using the online payment portal of the university. The fee is very affordable as it ranges between 50 thousand to 2 lakh. There are various semesters you need to pass and fee payment is necessary for every semester.
Get detailed insights on tuition fees, payment options, and other charges. 👉 Click here for IGNOU Distance BBA Fees Structure!
| Registration Fee | 300/- Rupees |
| Course Fee Semester wise | Rs.5,000/- per semester |
| Total course Fees | Rs. 30,000/- |
| Examination Fee | 200- Per Subject |
Top 5 Online BBA Universities Fees Comparison
| University | BBA Course Fee | Approvals and Accreditations |
| Amity University Online | 27,500/- Semester | UGC | NIRF | AICTE | QS World Ranking |
| Manipal University Online | 22,500/- Semester | UGC-entitled | NAAC A+ |
| LPU University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE |
| DY Patil University Pune, Online | 24,233/- Semester | NAAC A++ | UGC |
| Jain University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE | QS World Ranking |
IGNOU BBA In Marketing Admission Process (How to Apply?)
The admission procedure is very easy as students are required to check the basic requirement for admission like eligibility, marks, percentage etc. Admission to the program Online BBA in Marketing includes various things like registration, form filling, fee payment and other details.
Get detailed insights on the admission procedure, application process, and important guidelines. Click here for IGNOU BBA Admission Procedure!
July Admission Session 2025 Started
The last date to apply IGNOU BBA program is 31st August, 2025. To apply for the IGNOU BBA course for the July 2025 session, Follow these below steps:
Visit the official website of IGNOU admission portal: ignouadmission.samarth.edu.in. Fill in your basic, education & work experience-related details and pay the application fee to register.
Pay the admission fee for the first semester/year or full program.
Upload supporting documents & submit your application.
The university will evaluate your documents to confirm your admission.
Why Choose IGNOU BBA In Marketing Course Online?
Online BBA in Marketing is a three years UG degree program with 6 different semesters. Students can complete the course in three of duration. The fee is very affordable but it can vary from one institution to another. The fee range is 50K to 2 lacks. Students can easily get complete information related to the program using the official program description in the brochure.
Learning Management System – The LMS facility is one of the best in the online segment of education. You can easily access course materials, program highlights, course curriculum and other details through the LMS of the university. Other details regarding the LMS of the university are provided in the prospectus of the program. LMS can be used using the login details of the program.
Classes – The lectures are delivered in online mode. Students can easily check the complete details related to the classes and quality of lectures using the webpage of the institution with which they are associated. The lectures are delivered from best in class academic and teaching experts.
Assessment – The assessment and evaluation are the most necessary things to consider. Students need to access themselves through various things like assignments, examinations and other assessment processes. Candidates should know each and every detail related to the assignment, project submission, examination and other assessment tools.
Examination – The examination contains about 70% marks in aggregate. Students should prepare themselves for the examinations in advance and pay the fee accordingly. Candidates are required to check the examination schedule using the official webpage of the university.
Career Aspect – There are many job options you can explore after completing the program of Marketing in BBA. Some of them are Brand Manager, Sales Manager, Marketing Executive, Digital Marketing Manager, Market Research Analysis, Product Manager etc.
| Regional Centre | Study Centre |
| HYDERABAD | 0100: IGNOU REGIONAL CENTRE HYDERABAD LSC Code 0100 |
| KARNAL | 1000: IGNOU REGIONAL CENTRE KARNAL LSC Code 1000 |
| SHIMLA | 1100: IGNOU REGIONAL CENTRE SHIMLA LSC Code 1100 |
| JAMMU | 1200: IGNOU REGIONAL CENTRE JAMMU LSC Code 1200 |
| BANGALORE | 1300: IGNOU REGIONAL CENTRE BANGALORE LSC Code 1300 |
| BHOPAL | 1500: IGNOU REGIONAL CENTRE BHOPAL LSC Code 1500 |
| PUNE | 1600: IGNOU REGIONAL CENTRE PUNE LSC Code 1600 |
| IMPHAL | 1700: IGNOU REGIONAL CENTRE IMPHAL LSC Code 1700 |
| SHILLONG | 1800: IGNOU REGIONAL CENTRE SHILLONG LSC Code 1800 |
| AIZWAL | 1900: IGNOU REGIONAL CENTRE AIZWAL LSC Code 1900 |
| PORT BLAIR | 0200: IGNOU REGIONAL CENTRE PORT BLAIR LSC Code 0200 |
| KOHIMA | 2000: IGNOU REGIONAL CENTRE KOHIMA LSC Code 2000 |
| BHUBANESHWAR | 2100: IGNOU REGIONAL CENTRE BHUBANESHWAR LSC Code 2100 |
| KHANNA | 2200: IGNOU REGIONAL CENTRE KHANNA LSC Code 2200 |
| JAIPUR | 2300: IGNOU REGIONAL CENTRE JAIPUR LSC Code 2300 |
| GANGTOK | 2400: IGNOU REGIONAL CENTRE GANGTOK LSC Code 2400 |
| CHENNAI | 2500: Regional Centre Chennai LSC Code 2500 |
| AGARTALA | 2600: Regional Centre Agartala LSC Code 2600 |
| LUCKNOW | 2700: IGNOU REGIONAL CENTRE LUCKNOW (2700) |
| KOLKATA | 2800: IGNOU REGIONAL CENTRE KOLKATA LSC CODE 2800 |
| DELHI 2 | 2900: IGNOU REGIONAL CENTRE DELHI2 LSC CODE 2900 |
| ITANAGAR | 0300: IGNOU REGIONAL CENTRE ITANAGAR LSC Code 0300 |
| SRINAGAR | 3000: IGNOU REGIONAL CENTRE SRINAGAR LSC Code 3000 |
| DEHRADUN | 3100: IGNOU REGIONAL CENTRE DEHRADUN LSC CODE 3100 |
| RANCHI | 3200: IGNOU REGIONAL CENTRE RANCHI LSC Code 3200 |
| VIJAYAWADA | 3300: IGNOU REGIONAL CENTRE VIJAYAWADA LSC Code 3300 |
| RAIPUR | 3500: IGNOU REGIONAL CENTRE RAIPUR LSC Code 3500 |
| NAGPUR | 3600: IGNOU REGIONAL CENTRE NAGPUR LSC Code 3600 |
| JORHAT | 3700: IGNOU REGIONAL CENTRE JORHAT LSC Code 3700 |
| DELHI 3 Naraina | 38039: IGNOU REGIONAL CENTRE DELHI3 LSC Code 38039 |
| NOIDA | 3900: IGNOU REGIONAL CENTRE NOIDA LSC Code 3900 |
| GUWAHATI | 0400: Regional Centre Guwahati LSC Code 0400 |
| TRIVANDRUM | 4000: IGNOU REGIONAL CENTRE TRIVANDRUM LSC Code 4000 |
| JABALPUR | 4100: IGNOU REGIONAL CENTRE JABALPUR LSC Code 4100 |
| RAJKOT | 4200: IGNOU REGIONAL CENTRE RAJKOT LSC Code 4200 |
| MADURAI | 43015: IGNOU REGIONAL CENTRE (43015) |
| KORAPUT | 4400: IGNOU REGIONAL CENTRE KORAPUT LSC Code 4400 |
| SILIGURI | 4500: IGNOU REGIONAL CENTRE SILIGURI LSC Code 4500 |
| DARBHANGA | 4600: IGNOU REGIONAL CENTRE DARBHANGA LSC CODE 4600 |
| ALIGARH | 4700: Regional Centre Aligarh LSC Code 4700 |
| VARANASI | 4800: IGNOU REGIONAL CENTRE VARANASI LSC Code 4800 |
| MUMBAI | 4900: IGNOU REGIONAL CENTRE MUMBAI LSC Code 4900 |
| PATNA | 0500: IGNOU REGIONAL CENTRE PATNA LSC Code 0500 |
| RAGHUNATHGANJ | 5000: IGNOU REGIONAL CENTRE RAGHUNATHGANJ LSC Code 5000 |
| CHANDIGARH | 0600: IGNOU REGIONAL CENTRE CHANDIGARH LSC Code 0600 |
| DELHI 1 (MOHAN ESTATE (SOUTH DELHI)) | 0700: IGNOU REGIONAL CENTRE DELHI1 LSC CODE 0700 |
| PANAJI | 0800: IGNOU REGIONAL CENTRE PANAJI LSC Code 0800 |
| BHAGALPUR | 8200: Regional Centre Bhagalpur LSC Code 8200 |
| VATAKARA | 8300: IGNOU REGIONAL CENTRE VATAKARA LSC Code 8300 |
| VISHAKHAPATNAM | 8400: IGNOU REGIONAL CENTRE VISAKHAPATNAM LSC Code 8400 |
| BIJAPUR | 8500: Regional Centre Bijapur LSC Code 8500 |
| SAHARSA | 8600: IGNOU REGIONAL CENTRE SAHARSA LSC CODE 8600 |
| DEOGHAR | 8700: IGNOU REGIONAL CENTRE DEOGHAR LSC Code 8700 |
| JODHPUR | 8800: IGNOU REGIONAL CENTRE JODHPUR LSC Code 8800 |
| AHMEDABAD | 0900: IGNOU REGIONAL CENTRE AHMEDABAD LSC Code 0900 |
|
UGC DEB Official Website – 1 Link here |
NIRF India Ranking IGNOU PDF- 2 Link here |
|
India Rankings 2024: Open University- 3 Link here |
NAAC Official Website- 4 Link here |
|
IGNOU eGyanKosh- 5 Link here |
IGNOU Gyandarshan- 6 Link here |
|
IGNOU e-Content- 7 Link here |
Swayam Free Online Education- 8 Link here |
Are you ready to take the next step in your career ?
Frequently Asked Question About IGNOU BBA In Marketing
The course of marketing is gaining popularity these days as it provides many career benefits to students. It provides an understanding related to marketing aspects. This program is a UG degree course having 6 semesters that can be completed in a total of 3 years.
The course fee may vary from one program to another. It may range between 50K to 2 lacks based on the type of institution and the standard of living
In 6 different semesters, you need to pay the fee.
Disclaimer
edigitaluniversity.com is a free educational information platform designed to assist students in exploring and selecting to educational programs. Students apply directly to the universities or institutions of their choice, and all admission-related and post-admission procedures are conducted solely between the student and the respective educational institution…..
This platform does not collect any fees or provide educational services. Its sole purpose is to connect prospective students with educational institutions that may align with their interests. edigitaluniversity.com does not assume responsibility for any job guarantees, placements, or employment assurances that may be claimed by any educational institution. All such claims, if made, are the responsibility of the respective institution.
The content, images, blogs, and other materials available on edigitaluniversity.com are for informational purposes only and are not intended to replace or represent any official offerings or commitments made by educational institutions. This platform may include links to external websites or third-party resources for convenience and informational use. We do not have control over the content, nature, or availability of these external sites, and their inclusion does not constitute an endorsement or recommendation of the views or information presented therein.
……..