IGNOU BBA In Digital Marketing
(Online & Distance BBA In Digital Marketing from IGNOU)
The field of Digital Marketing is growing very fast and students of various specializations choose the program of digital marketing in large numbers. There is a number of programs offered in digital marketing by various institutions. One of the best programs is the Online BBA in Digital Marketing. It’s a three years UG degree course that helps students to nourish their skills in the digital domain. The course fee is very affordable as students need to check the same by visiting the official webpage of the university. The program curriculum can be checked using the brochure of the program. The complete information is mentioned on the official website of the university.
- DURATION: 3 years (36 months)
- Fees Semester-wise: INR 5,000/- Per Semester
- Total Fees: INR 30,000/-
- Last date of admission: 31st July, 2025
This information is provided for audience reference only. Please visit the official IGNOU website https://ignou.ac.in/ for the most accurate and updated details.
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the Samarth Portal.
@OfficialIGNOU https://ignouadmission.samarth.edu.in (ODL) https://ignouiop.samarth.edu.in (Online mode) The last date to apply is July 31st, 2025. Read more about the same here.
The admissions for IGNOU’s online and distance BBA programs for the July 2025 registration session has started and The last date to apply for the online and ODL BBA programme is 31st July 2025.
IGNOU ranked Number #1 in the “Open University” category in the 2024 NIRF India Ranking.
IGNOU has accredited with an A++ grade by the National Assessment and Accreditation Council (NAAC).
Learn From Top Ranked Institutes & Universities
IGNOU BBA In Digital Marketing Course Overview
No, this distance and the online institution don’t offer the specialization of Digital Marketing. Students can easily check the complete information from the webpage. There are other programs provided by IGNOU. You can check by visiting its webpage. However, there are other reputed institutions that offer the course online BBA in Digital Marketing. Some of them are: Jain Online University, D.Y. Patil Online University, GLA Online University, UPES Online University, Vignan Online University & Shoolini Online University.
Here are some highlights of IGNOU BBA In Digital Marketing
– The basic duration of the program is three years with 6 different semesters.
– The program fee is very affordable as one can easily check the same using the website of the institution.
– The course curriculum is completely student-friendly as one can complete the same in three years of program duration.
– BBA in Digital marketing provides many lucrative career opportunities to students.
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IGNOU BBA In Digital Marketing Duration & Eligibility
Eligibility (10+2 or its equivalent): Students should know the eligibility details of the program using the section on eligibility criteria written on the official webpage of the university. Eligibility is one of the most necessary things to consider while taking admission to the program. The complete information is written in the prospectus of the university.
Duration (2 to 5 years): The course duration for the program is 3 years but it can be easily extended up to 6 years. The program has a total of 6 semesters in all. Students are requested to check the duration of the course in order to get the overview to complete the program on time.
Get detailed insights on eligibility criteria, admission requirements, and qualifications needed. 
Click here for IGNOU BBA Eligibility!
Ranking & Approvals
UCG Entitled
Recognized by the University Grants Commission
AICTE Approved
Approved by the All India Council for Technical Education
WES Accredited
World Education System
NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
MHRD Approved
Ministry of Human Resource Development
AIU Approved
Recognized by the Association of Indian Universities
Other Popular IGNOU BBA Specializations
Expertise in strategic brand management and advertising campaigns, with skills in consumer behavior analysis, media planning, and creative storytelling to drive brand visibility and market engagement.
Comprehensive understanding of integrated marketing communication and branding, focusing on promotional strategy, market research, digital advertising, and audience targeting to support business growth.
Proficiency in banking operations and financial services, with skills in risk management, loan processing, regulatory compliance, and digital banking platforms for modern financial institutions.
Specialization in data-driven decision-making, featuring expertise in statistical analysis, data visualization, predictive modeling, and the use of analytical tools for optimizing business strategies.
Expertise in big data and applied analytics, combining data mining, machine learning, and visualization tools to derive actionable insights and support intelligent business solutions.
Proficiency in online marketing strategies and consumer engagement, with skills in SEO, SEM, social media marketing, content creation, and performance analytics for digital brand development.
Focus on project management in engineering contexts, developing capabilities in budgeting, planning, risk assessment, and the use of software tools for managing large-scale technical projects.
Expertise in managing and scaling family-owned enterprises, with a focus on succession planning, governance, conflict resolution, and strategic innovation for sustainable growth.
Comprehensive knowledge of corporate finance, investment analysis, and financial planning, with the ability to evaluate risk, manage assets, and support strategic fiscal decisions.
Integration of financial management principles with leadership development, emphasizing decision-making, financial strategy, and organizational leadership for executive roles in finance.
Specialized training in capital markets, derivatives, and securities trading, with practical knowledge of stock exchanges, investment instruments, and market regulations.
Global perspective on business operations with skills in cross-border trade, global supply chain, cultural negotiation, and international market entry strategies.
Expertise in global financial systems, foreign exchange, international investment, and financial risk management tailored for cross-border financial operations and multinational firms.
Blend of IT and management skills with knowledge in software applications, enterprise systems, IT project management, and the strategic use of information technology in business.
In-depth knowledge of supply chain and logistics management, with competencies in inventory control, transportation, procurement, and logistics technology for efficient distribution systems.
Foundation in market research, consumer behavior, strategic marketing, and product management, preparing graduates for roles in brand development and customer acquisition.
Specialized knowledge in managing multimedia projects, with skills in digital content creation, production workflows, media distribution, and platform monetization strategies.
Practical insights into retail management, merchandising, customer relationship management, and sales techniques to optimize retail performance and consumer experience.
Strategic acumen for organizational planning and leadership development, focusing on competitive analysis, business model innovation, and executive-level decision-making.
Expertise in talent acquisition, employee relations, training and development, and HR analytics, with a focus on aligning workforce strategies with business objectives.
Sample Degree of IGNOU BBA Program
Job Roles After BBA In Digital Marketing
ENTRY LEVEL
– Digital Marketing Executive
– SEO Executive
– Social Media Executive
– Content Marketing Executive
– Email Marketing Associate
– PPC Executive (Pay-Per-Click)
– SEM Analyst (Search Engine Marketing)
– Web Analytics Assistant
– Online Reputation Management (ORM) Executive
– Marketing Automation Assistant
MID LEVEL
– Digital Marketing Manager
– SEO Manager
– Social Media Manager
– Content Strategist
– Performance Marketing Manager
– Paid Ads Specialist (Google/Facebook/LinkedIn)
– Growth Marketing Manager
– Web Analytics Manager
– CRM Marketing Manager
– Influencer Marketing Manager
ADVANCED LEVEL
– Head of Digital Marketing
– Digital Strategy Director
– VP of Digital Marketing
– Chief Marketing Officer (CMO) – Digital Focus
– Director of Performance Marketing
– Director of Growth Marketing
– E-commerce Marketing Director
– Chief Growth Officer (CGO)
– Digital Transformation Lead
– Marketing Technology (MarTech) Director
IGNOU BBA In Digital Marketing Curriculum (Syllabus/Subjects)
The syllabus of the program includes 6 different semesters. Students can easily check the complete details of the program using the brochure. There are various topics to be covered to complete the program of digital marketing. The main topics are retail and wholesale banking, Introduction to business analytics, Quantitative techniques for management, Communicate English, Organizational Behaviour and HRM, Principles of banking etc.
Get detailed insights on the syllabus, course structure, and key subjects covered. Click here for IGNOU BBA Syllabus!
IGNOU BBA Course Curriculum
36 months | 6 semesters | 15-20 hours/week | 120 credits
|
Subjects |
Credits |
|
Environmental Studies (BEVAE-181) |
4 |
|
English at Work Place (BEGLA-136) Or Hindi Bhasha: Lekhan Kaushal (BHDLA-136) |
6 |
|
Business Organisation and Management (BHDLA-136) |
6 |
|
Computer Application in Business (BCOS-183) |
4 |
|
Subjects |
Credits |
|
Financial Accounting (BCOC-131) |
6 |
|
Business Law (BCOC-133) |
6 |
|
Elements of Statistics (ECO07) |
4 |
|
Business Ethics (BRL-113) |
4 |
|
Subjects |
Credits |
|
Principles of Marketing (BCOE-141) |
6 |
|
Principles of Microeconomics (BCOG-171) |
6 |
|
Managing Human Resources (BRL-106) |
4 |
|
E-Commerce (BCOS-184) |
4 |
|
Subjects |
Credits |
|
Fundamentals of Financial Management (BCOE-143) |
6 |
|
Office Management and Secretarial Practice (BCOE-144) |
6 |
|
Business Environment (ECO-13) |
4 |
|
Business Research (BMP-001) |
4 |
|
Subjects |
Credits |
|
Management Research (BCOE-142) |
6 |
|
Operations Management (BMP-002) |
6 |
|
Project (BMPP-001) |
8 |
|
Subjects |
Credits |
|
Management of International Business (BMP-003) |
4 |
|
Strategic Management (BMP-004) |
4 |
|
Organisational Behaviour (BMP-005) |
4 |
|
Personal Selling and Salesmanship (BCOS-186) |
4 |
|
Entrepreneurship (BCOS-185) |
4 |
Learning Method (IGNOU Online BBA In Digital Marketing LMS)
E-books & Study Material
View and download study materials, attend virtual classes, and watch pre-recorded lectures.
Live Interactive Sessions
Participate in BBA course online discussion forums, interact with peers, and get support from faculty.
Project & Assignment
Upload assignments of BBA programs and track submission deadlines easily.
Learning Managment
The LMS is accessible anytime, anywhere, ensuring flexibility for working professionals and remote learners.
Top Studies Center
These centers offer hands-on sessions, guidance and counseling, workshops, access to library resources, examinations, and additional support.
Worldwide Reach
Currently, the University operates in 88 countries through various agreements and projects, with 25 Overseas Study Centres (OSCs) located across 15 different countries.
IGNOU BBA In Digital Marketing Fees Structure & scholarships
Fees Range (₹ 30,000 to ₹ 3,50,000): The course fee can vary from one institution to another. It can be easily checked using the official webpage of the university. Students can compare the fee using the fee comparison tool. The fee can be submitted online using the fee submission portal of the university.
Get detailed insights on tuition fees, payment options, and other charges. 👉 Click here for IGNOU Distance BBA Fees Structure!
| Registration Fee | 300/- Rupees |
| Course Fee Semester wise | Rs.5,000/- per semester |
| Total course Fees | Rs. 30,000/- |
| Examination Fee | 200- Per Subject |
Top 5 Online BBA Universities Fees Comparison
| University | BBA Course Fee | Approvals and Accreditations |
| Amity University Online | 27,500/- Semester | UGC | NIRF | AICTE | QS World Ranking |
| Manipal University Online | 22,500/- Semester | UGC-entitled | NAAC A+ |
| LPU University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE |
| DY Patil University Pune, Online | 24,233/- Semester | NAAC A++ | UGC |
| Jain University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE | QS World Ranking |
IGNOU BBA In Digital Marketing Admission Process (How to Apply?)
The complete admission procedure is very easy as students are requested to check the complete details using the admission guidelines section of the university. Admission has various steps to follow like registration, filling of online forms, fee submission and much more. Admission can be taken using the online webpage of the university.
Get detailed insights on the admission procedure, application process, and important guidelines. Click here for IGNOU BBA Admission Procedure!
July Admission Session 2025 Started
The last date to apply IGNOU BBA program is 31st July, 2025. To apply for the IGNOU BBA course for the July 2025 session, Follow these below steps:
Visit the official website of IGNOU admission portal: ignouadmission.samarth.edu.in. Fill in your basic, education & work experience-related details and pay the application fee to register.
Pay the admission fee for the first semester/year or full program.
Upload supporting documents & submit your application.
The university will evaluate your documents to confirm your admission.
Why Choose IGNOU BBA In Digital Marketing Course Online?
The course of online BBA in digital marketing is one of the best programs to pursue after completing 10+2 from a good schooling board. The program duration is three years and students need to cover a total of 6 semesters. The fee is very affordable as it may vary from one institution to another. For fee details, you need to check the prospectus of the university.
Learning Management System – Through the learning management system, you can get complete information related to your program. Also, you can easily access the program content and other things right on your digital device. The LMS also helps the students to submit their assignments and check the examination schedule.
Classes – Students should get complete information related to their classes using the online webpage of university. The classes are delivered online using the online LMS of the university. The classes are provided by top-quality educational experts and teachers. You can check the schedule of the program right from using the official webpage the university.
Assessment – The assessment and evaluation of the students can be done online using the online assessment system of the university. There are various things to be considered in the assessment at the end of the semester. It includes assignments, examinations, term-end class tests etc.
Examination – The examination schedule can be checked using the official webpage of the university. The examinations are 6 in number that can be completed with full dedication for good marks and scores. The examination fee can be paid using the online fee submission portal.
Career Aspect – There are various types of career options you can explore after completing an online BBA in Digital Marketing. Students of various specializations grab top-class job opportunities in various organizations and digital marketing agencies. Job opportunities are Digital marketing manager, Content writer, SEO analyst, Web Analyst, Digital Freelancer, Email marketing specialist, Team leader digital marketing, Digital media promotion officer etc.
| Regional Centre | Study Centre |
| HYDERABAD | 0100: IGNOU REGIONAL CENTRE HYDERABAD LSC Code 0100 |
| KARNAL | 1000: IGNOU REGIONAL CENTRE KARNAL LSC Code 1000 |
| SHIMLA | 1100: IGNOU REGIONAL CENTRE SHIMLA LSC Code 1100 |
| JAMMU | 1200: IGNOU REGIONAL CENTRE JAMMU LSC Code 1200 |
| BANGALORE | 1300: IGNOU REGIONAL CENTRE BANGALORE LSC Code 1300 |
| BHOPAL | 1500: IGNOU REGIONAL CENTRE BHOPAL LSC Code 1500 |
| PUNE | 1600: IGNOU REGIONAL CENTRE PUNE LSC Code 1600 |
| IMPHAL | 1700: IGNOU REGIONAL CENTRE IMPHAL LSC Code 1700 |
| SHILLONG | 1800: IGNOU REGIONAL CENTRE SHILLONG LSC Code 1800 |
| AIZWAL | 1900: IGNOU REGIONAL CENTRE AIZWAL LSC Code 1900 |
| PORT BLAIR | 0200: IGNOU REGIONAL CENTRE PORT BLAIR LSC Code 0200 |
| KOHIMA | 2000: IGNOU REGIONAL CENTRE KOHIMA LSC Code 2000 |
| BHUBANESHWAR | 2100: IGNOU REGIONAL CENTRE BHUBANESHWAR LSC Code 2100 |
| KHANNA | 2200: IGNOU REGIONAL CENTRE KHANNA LSC Code 2200 |
| JAIPUR | 2300: IGNOU REGIONAL CENTRE JAIPUR LSC Code 2300 |
| GANGTOK | 2400: IGNOU REGIONAL CENTRE GANGTOK LSC Code 2400 |
| CHENNAI | 2500: Regional Centre Chennai LSC Code 2500 |
| AGARTALA | 2600: Regional Centre Agartala LSC Code 2600 |
| LUCKNOW | 2700: IGNOU REGIONAL CENTRE LUCKNOW (2700) |
| KOLKATA | 2800: IGNOU REGIONAL CENTRE KOLKATA LSC CODE 2800 |
| DELHI 2 | 2900: IGNOU REGIONAL CENTRE DELHI2 LSC CODE 2900 |
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| NAGPUR | 3600: IGNOU REGIONAL CENTRE NAGPUR LSC Code 3600 |
| JORHAT | 3700: IGNOU REGIONAL CENTRE JORHAT LSC Code 3700 |
| DELHI 3 Naraina | 38039: IGNOU REGIONAL CENTRE DELHI3 LSC Code 38039 |
| NOIDA | 3900: IGNOU REGIONAL CENTRE NOIDA LSC Code 3900 |
| GUWAHATI | 0400: Regional Centre Guwahati LSC Code 0400 |
| TRIVANDRUM | 4000: IGNOU REGIONAL CENTRE TRIVANDRUM LSC Code 4000 |
| JABALPUR | 4100: IGNOU REGIONAL CENTRE JABALPUR LSC Code 4100 |
| RAJKOT | 4200: IGNOU REGIONAL CENTRE RAJKOT LSC Code 4200 |
| MADURAI | 43015: IGNOU REGIONAL CENTRE (43015) |
| KORAPUT | 4400: IGNOU REGIONAL CENTRE KORAPUT LSC Code 4400 |
| SILIGURI | 4500: IGNOU REGIONAL CENTRE SILIGURI LSC Code 4500 |
| DARBHANGA | 4600: IGNOU REGIONAL CENTRE DARBHANGA LSC CODE 4600 |
| ALIGARH | 4700: Regional Centre Aligarh LSC Code 4700 |
| VARANASI | 4800: IGNOU REGIONAL CENTRE VARANASI LSC Code 4800 |
| MUMBAI | 4900: IGNOU REGIONAL CENTRE MUMBAI LSC Code 4900 |
| PATNA | 0500: IGNOU REGIONAL CENTRE PATNA LSC Code 0500 |
| RAGHUNATHGANJ | 5000: IGNOU REGIONAL CENTRE RAGHUNATHGANJ LSC Code 5000 |
| CHANDIGARH | 0600: IGNOU REGIONAL CENTRE CHANDIGARH LSC Code 0600 |
| DELHI 1 (MOHAN ESTATE (SOUTH DELHI)) | 0700: IGNOU REGIONAL CENTRE DELHI1 LSC CODE 0700 |
| PANAJI | 0800: IGNOU REGIONAL CENTRE PANAJI LSC Code 0800 |
| BHAGALPUR | 8200: Regional Centre Bhagalpur LSC Code 8200 |
| VATAKARA | 8300: IGNOU REGIONAL CENTRE VATAKARA LSC Code 8300 |
| VISHAKHAPATNAM | 8400: IGNOU REGIONAL CENTRE VISAKHAPATNAM LSC Code 8400 |
| BIJAPUR | 8500: Regional Centre Bijapur LSC Code 8500 |
| SAHARSA | 8600: IGNOU REGIONAL CENTRE SAHARSA LSC CODE 8600 |
| DEOGHAR | 8700: IGNOU REGIONAL CENTRE DEOGHAR LSC Code 8700 |
| JODHPUR | 8800: IGNOU REGIONAL CENTRE JODHPUR LSC Code 8800 |
| AHMEDABAD | 0900: IGNOU REGIONAL CENTRE AHMEDABAD LSC Code 0900 |
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Are you ready to take the next step in your career ?
Frequently Asked Question About IGNOU BBA In Digital Marketing
The course of digital marketing is a 3 three program provided in the BBA segment. Students of any specialization can easily apply to the course using the online registration page.
The course duration is 3 years and the maximum is 6 years.
Yes, you can easily submit your fee online.
No, the Indira Gandhi National Open University doesn’t provide this course.
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