IGNOU BBA In Advertising and Marketing
(Online & Distance BBA In Advertising and Marketing from IGNOU)
The course online BBA in Advertising and Marketing is one of the best programs to pursue if a candidate wants to become a good advertising and marketing manager or executive in this field. Candidates can easily get complete details using the webpage of the university to which they want to take admitted. The fee for this online BBA in Advertising and Marketing is very affordable. Students can get the service of LMS to fetch online course contents, eligibility details, fee structure etc. One can easily take the registration can fill out the admission form using the official webpage of the university.
- DURATION: 3 years (36 months)
- Fees Semester-wise: INR 5,000/- Per Semester
- Total Fees: INR 30,000/-
- Last date of admission: 31st August, 2025
This information is provided for audience reference only. Please visit the official IGNOU website https://ignou.ac.in/ for the most accurate and updated details.
Admission Open for the July, 2025 session for the notified programmes offered in ODL and Online modes on the Samarth Portal.
@OfficialIGNOU https://ignouadmission.samarth.edu.in (ODL) https://ignouiop.samarth.edu.in (Online mode) The last date to apply is August 31st, 2025. Read more about the same here.
The admissions for IGNOU’s online and distance BBA programs for the July 2025 registration session has started and The last date to apply for the online and ODL BBA programme is 31st August, 2025.
IGNOU ranked Number #1 in the “Open University” category in the 2024 NIRF India Ranking.
IGNOU has accredited with an A++ grade by the National Assessment and Accreditation Council (NAAC).
Learn From Top Ranked Institutes & Universities
IGNOU BBA In Advertising and Marketing Course Overview
No, the Indira Gandhi National Open University doesn’t offer the specialization of advertising and marketing. Students can easily check other programs in the University for Admission to the BBA segment. There are many other universities providing this course. They are: Chandigarh University Online. One can easily compare a particular university with others using an online university comparison tool. The course details and other guidelines using the official webpage of the university.
Here are some highlights of IGNOU BBA In Advertising and Marketing
– The fee for the program is very affordable.
– Students can easily fetch the online course materials using the LMS facility of the university.
– The candidate can easily get the complete information through the program handbook.
– Students can take admission through the online registration portal.
Build the Right Skills & Shape Your Future from Our Unbiased Career Counselling. Choose the right path and Get 100 % Unbiased Career Advice.
Claim Your 100% Free Guidance on 100+ Online BBA Universities
IGNOU BBA In Advertising and Marketing Duration & Eligibility
Eligibility (10+2 or its equivalent): The eligibility details are one of the most necessary things these days for taking admission to a particular program. The basic eligibility details include 10+2 passed from a good schooling board with a decent score. The student should follow the rules of BBA admission in the particular university.
Duration (2 to 5 years): The program duration is 3 years minimum with 6 semesters in all. Students should check the complete information related to the program using the official webpage of the university. All the semesters are necessary to pass by the student in order to get the degree in the end.
Get detailed insights on eligibility criteria, admission requirements, and qualifications needed. 
Click here for IGNOU BBA Eligibility!
Ranking & Approvals
UCG Entitled
Recognized by the University Grants Commission
AICTE Approved
Approved by the All India Council for Technical Education
WES Accredited
World Education System
NAAC A++ Accredited
Accredited by the National Assessment and Accreditation Council
MHRD Approved
Ministry of Human Resource Development
AIU Approved
Recognized by the Association of Indian Universities
Other Popular IGNOU BBA Specializations
Sample Degree of IGNOU BBA Program
Job Roles After BBA In Advertising and Marketing
ENTRY LEVEL
– Advertising Executive
– Marketing Executive
– Brand Assistant
– Media Planner (Junior)
– Copywriter (Junior)
– Social Media Executive
– Content Creator
– Client Servicing Executive
– Market Research Analyst (Junior)
– Digital Marketing Executive
MID LEVEL
– Brand Manager
– Advertising Account Manager
– Media Planner/Buyer
– Creative Strategist
– Content Marketing Manager
– Marketing Communications Manager
– Campaign Manager
– PR & Communications Manager
– Digital Advertising Manager
– Influencer Marketing Manager
ADVANCED LEVEL
– Marketing Director
– Advertising Director
– Creative Director
– Head of Brand Strategy
– Director of Media Planning
– Chief Marketing Officer (CMO)
– VP of Marketing & Communications
– Director of Advertising Operations
– Strategic Marketing Consultant
– Head of Integrated Marketing
IGNOU BBA In Advertising and Marketing Curriculum (Syllabus/Subjects)
The program curriculum for online BBA in Advertising and Marketing includes various topics that can be covered in three years with a total of 6 semesters. The primary topics are Business marketing, Marketing behaviour, Consumer satisfaction and their behaviour, Marketing analytics, Business and sales promotion, Understanding of products and services, marketing ethics and much more. All the topics are necessary for this program.
Get detailed insights on the syllabus, course structure, and key subjects covered. Click here for IGNOU BBA Syllabus!
IGNOU BBA Course Curriculum
36 months | 6 semesters | 15-20 hours/week | 120 credits
|
Subjects |
Credits |
|
Environmental Studies (BEVAE-181) |
4 |
|
English at Work Place (BEGLA-136) Or Hindi Bhasha: Lekhan Kaushal (BHDLA-136) |
6 |
|
Business Organisation and Management (BHDLA-136) |
6 |
|
Computer Application in Business (BCOS-183) |
4 |
|
Subjects |
Credits |
|
Financial Accounting (BCOC-131) |
6 |
|
Business Law (BCOC-133) |
6 |
|
Elements of Statistics (ECO07) |
4 |
|
Business Ethics (BRL-113) |
4 |
|
Subjects |
Credits |
|
Principles of Marketing (BCOE-141) |
6 |
|
Principles of Microeconomics (BCOG-171) |
6 |
|
Managing Human Resources (BRL-106) |
4 |
|
E-Commerce (BCOS-184) |
4 |
|
Subjects |
Credits |
|
Fundamentals of Financial Management (BCOE-143) |
6 |
|
Office Management and Secretarial Practice (BCOE-144) |
6 |
|
Business Environment (ECO-13) |
4 |
|
Business Research (BMP-001) |
4 |
|
Subjects |
Credits |
|
Management Research (BCOE-142) |
6 |
|
Operations Management (BMP-002) |
6 |
|
Project (BMPP-001) |
8 |
|
Subjects |
Credits |
|
Management of International Business (BMP-003) |
4 |
|
Strategic Management (BMP-004) |
4 |
|
Organisational Behaviour (BMP-005) |
4 |
|
Personal Selling and Salesmanship (BCOS-186) |
4 |
|
Entrepreneurship (BCOS-185) |
4 |
Learning Method (IGNOU Online BBA In Advertising and Marketing LMS)
E-books & Study Material
View and download study materials, attend virtual classes, and watch pre-recorded lectures.
Live Interactive Sessions
Participate in BBA course online discussion forums, interact with peers, and get support from faculty.
Project & Assignment
Upload assignments of BBA programs and track submission deadlines easily.
Learning Managment
The LMS is accessible anytime, anywhere, ensuring flexibility for working professionals and remote learners.
Top Studies Center
These centers offer hands-on sessions, guidance and counseling, workshops, access to library resources, examinations, and additional support.
Worldwide Reach
Currently, the University operates in 88 countries through various agreements and projects, with 25 Overseas Study Centres (OSCs) located across 15 different countries.
IGNOU BBA In Advertising and Marketing Fees Structure & scholarships
Fees Range (₹ 30,000 to ₹ 3,50,000): The program fee for an online BBA in Advertising and Marketing is very affordable. The fee may vary from one institution to another. Students can easily pay the fee online using the online fee submission portal. Candidates are required to visit the official webpage or refer to the brochure for more updated information related to the fee. The average fee for the program is 60000 INR.
Get detailed insights on tuition fees, payment options, and other charges. 👉 Click here for IGNOU Distance BBA Fees Structure!
| Registration Fee | 300/- Rupees |
| Course Fee Semester wise | Rs.5,000/- per semester |
| Total course Fees | Rs. 30,000/- |
| Examination Fee | 200- Per Subject |
Top 5 Online BBA Universities Fees Comparison
| University | BBA Course Fee | Approvals and Accreditations |
| Amity University Online | 27,500/- Semester | UGC | NIRF | AICTE | QS World Ranking |
| Manipal University Online | 22,500/- Semester | UGC-entitled | NAAC A+ |
| LPU University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE |
| DY Patil University Pune, Online | 24,233/- Semester | NAAC A++ | UGC |
| Jain University Online | 25,000/- Semester | UGC | NAAC A++ | NIRF | AICTE | QS World Ranking |
IGNOU BBA In Advertising and Marketing Admission Process (How to Apply?)
The admission procedure is very simple as all the formalities for the same can be done online. Registration, form filling and fee submission are one of the most crucial things to follow for admission. The admission guidelines are provided in the prospectus of the university.
Get detailed insights on the admission procedure, application process, and important guidelines. Click here for IGNOU BBA Admission Procedure!
July Admission Session 2025 Started
The last date to apply IGNOU BBA program is 31st August, 2025. To apply for the IGNOU BBA course for the July 2025 session, Follow these below steps:
Visit the official website of IGNOU admission portal: ignouadmission.samarth.edu.in. Fill in your basic, education & work experience-related details and pay the application fee to register.
Pay the admission fee for the first semester/year or full program.
Upload supporting documents & submit your application.
The university will evaluate your documents to confirm your admission.
Why Choose IGNOU BBA In Advertising and Marketing Course Online?
Students of an online BBA in Advertising and Marketing learn various things to nurture their skills in the field of marketing and advertising. There are various topics they need to cover in the three years of the program duration. Students can easily check the complete details using the prospectus of the university. They need to follow on-screen directions while filling out the online application form.
Learning Management System – The LMS facility is provided by most educational institutions in various programs and an online BBA in Advertising and Marketing is one of them. Through the LMS service, one can easily gather various information like fee details, and assignment submission along with fetching necessary online content and course materials.
Classes – The lectures in online BBA in Advertising and Marketing are delivered virtually. The quality of education is very good in nature. Students can easily take the advantage of good skills and learn in the field of marketing and branding. Students should check the complete information related to the schedule of their classes.
Assessment – The evaluation and assessment are done on the basis of various factors like assignments, project reports, class tests, examinations, and much more. Candidates should know various things related to their program and evaluation stages. They should follow all the guidelines of the university for a smooth evaluation and assessment system.
Examination – The examination consists of a greater part of the evaluation. It carries about 70% marks in total. Candidates should know various things related to the examination and other things. They are required to check the schedule of the examination using the webpage of university.
Career Aspect – There are various job opportunities a student can hold after completing an online BBA in Advertising and Marketing. Some of the top career scopes are Marketing executive, Marketing supervisor, Branding and sales manager, branding and marketing manager, Product marketing executive, Salesman etc.
| Regional Centre | Study Centre |
| HYDERABAD | 0100: IGNOU REGIONAL CENTRE HYDERABAD LSC Code 0100 |
| KARNAL | 1000: IGNOU REGIONAL CENTRE KARNAL LSC Code 1000 |
| SHIMLA | 1100: IGNOU REGIONAL CENTRE SHIMLA LSC Code 1100 |
| JAMMU | 1200: IGNOU REGIONAL CENTRE JAMMU LSC Code 1200 |
| BANGALORE | 1300: IGNOU REGIONAL CENTRE BANGALORE LSC Code 1300 |
| BHOPAL | 1500: IGNOU REGIONAL CENTRE BHOPAL LSC Code 1500 |
| PUNE | 1600: IGNOU REGIONAL CENTRE PUNE LSC Code 1600 |
| IMPHAL | 1700: IGNOU REGIONAL CENTRE IMPHAL LSC Code 1700 |
| SHILLONG | 1800: IGNOU REGIONAL CENTRE SHILLONG LSC Code 1800 |
| AIZWAL | 1900: IGNOU REGIONAL CENTRE AIZWAL LSC Code 1900 |
| PORT BLAIR | 0200: IGNOU REGIONAL CENTRE PORT BLAIR LSC Code 0200 |
| KOHIMA | 2000: IGNOU REGIONAL CENTRE KOHIMA LSC Code 2000 |
| BHUBANESHWAR | 2100: IGNOU REGIONAL CENTRE BHUBANESHWAR LSC Code 2100 |
| KHANNA | 2200: IGNOU REGIONAL CENTRE KHANNA LSC Code 2200 |
| JAIPUR | 2300: IGNOU REGIONAL CENTRE JAIPUR LSC Code 2300 |
| GANGTOK | 2400: IGNOU REGIONAL CENTRE GANGTOK LSC Code 2400 |
| CHENNAI | 2500: Regional Centre Chennai LSC Code 2500 |
| AGARTALA | 2600: Regional Centre Agartala LSC Code 2600 |
| LUCKNOW | 2700: IGNOU REGIONAL CENTRE LUCKNOW (2700) |
| KOLKATA | 2800: IGNOU REGIONAL CENTRE KOLKATA LSC CODE 2800 |
| DELHI 2 | 2900: IGNOU REGIONAL CENTRE DELHI2 LSC CODE 2900 |
| ITANAGAR | 0300: IGNOU REGIONAL CENTRE ITANAGAR LSC Code 0300 |
| SRINAGAR | 3000: IGNOU REGIONAL CENTRE SRINAGAR LSC Code 3000 |
| DEHRADUN | 3100: IGNOU REGIONAL CENTRE DEHRADUN LSC CODE 3100 |
| RANCHI | 3200: IGNOU REGIONAL CENTRE RANCHI LSC Code 3200 |
| VIJAYAWADA | 3300: IGNOU REGIONAL CENTRE VIJAYAWADA LSC Code 3300 |
| RAIPUR | 3500: IGNOU REGIONAL CENTRE RAIPUR LSC Code 3500 |
| NAGPUR | 3600: IGNOU REGIONAL CENTRE NAGPUR LSC Code 3600 |
| JORHAT | 3700: IGNOU REGIONAL CENTRE JORHAT LSC Code 3700 |
| DELHI 3 Naraina | 38039: IGNOU REGIONAL CENTRE DELHI3 LSC Code 38039 |
| NOIDA | 3900: IGNOU REGIONAL CENTRE NOIDA LSC Code 3900 |
| GUWAHATI | 0400: Regional Centre Guwahati LSC Code 0400 |
| TRIVANDRUM | 4000: IGNOU REGIONAL CENTRE TRIVANDRUM LSC Code 4000 |
| JABALPUR | 4100: IGNOU REGIONAL CENTRE JABALPUR LSC Code 4100 |
| RAJKOT | 4200: IGNOU REGIONAL CENTRE RAJKOT LSC Code 4200 |
| MADURAI | 43015: IGNOU REGIONAL CENTRE (43015) |
| KORAPUT | 4400: IGNOU REGIONAL CENTRE KORAPUT LSC Code 4400 |
| SILIGURI | 4500: IGNOU REGIONAL CENTRE SILIGURI LSC Code 4500 |
| DARBHANGA | 4600: IGNOU REGIONAL CENTRE DARBHANGA LSC CODE 4600 |
| ALIGARH | 4700: Regional Centre Aligarh LSC Code 4700 |
| VARANASI | 4800: IGNOU REGIONAL CENTRE VARANASI LSC Code 4800 |
| MUMBAI | 4900: IGNOU REGIONAL CENTRE MUMBAI LSC Code 4900 |
| PATNA | 0500: IGNOU REGIONAL CENTRE PATNA LSC Code 0500 |
| RAGHUNATHGANJ | 5000: IGNOU REGIONAL CENTRE RAGHUNATHGANJ LSC Code 5000 |
| CHANDIGARH | 0600: IGNOU REGIONAL CENTRE CHANDIGARH LSC Code 0600 |
| DELHI 1 (MOHAN ESTATE (SOUTH DELHI)) | 0700: IGNOU REGIONAL CENTRE DELHI1 LSC CODE 0700 |
| PANAJI | 0800: IGNOU REGIONAL CENTRE PANAJI LSC Code 0800 |
| BHAGALPUR | 8200: Regional Centre Bhagalpur LSC Code 8200 |
| VATAKARA | 8300: IGNOU REGIONAL CENTRE VATAKARA LSC Code 8300 |
| VISHAKHAPATNAM | 8400: IGNOU REGIONAL CENTRE VISAKHAPATNAM LSC Code 8400 |
| BIJAPUR | 8500: Regional Centre Bijapur LSC Code 8500 |
| SAHARSA | 8600: IGNOU REGIONAL CENTRE SAHARSA LSC CODE 8600 |
| DEOGHAR | 8700: IGNOU REGIONAL CENTRE DEOGHAR LSC Code 8700 |
| JODHPUR | 8800: IGNOU REGIONAL CENTRE JODHPUR LSC Code 8800 |
| AHMEDABAD | 0900: IGNOU REGIONAL CENTRE AHMEDABAD LSC Code 0900 |
|
UGC DEB Official Website – 1 Link here |
NIRF India Ranking IGNOU PDF- 2 Link here |
|
India Rankings 2024: Open University- 3 Link here |
NAAC Official Website- 4 Link here |
|
IGNOU eGyanKosh- 5 Link here |
IGNOU Gyandarshan- 6 Link here |
|
IGNOU e-Content- 7 Link here |
Swayam Free Online Education- 8 Link here |
Are you ready to take the next step in your career ?
Frequently Asked Question About IGNOU BBA In Advertising and Marketing
There are various job opportunities you can hold after completing the program: Marketing executive, Brand and product supervisor, Advertising manager, Sales and promotion executive, Sr. branding manager etc.
10+2 from a good school.
The program fee can be checked using the official webpage of the university as it varies from one university to another. The average fee for the course is 60K.
Disclaimer
edigitaluniversity.com is a free educational information platform designed to assist students in exploring and selecting to educational programs. Students apply directly to the universities or institutions of their choice, and all admission-related and post-admission procedures are conducted solely between the student and the respective educational institution…..
This platform does not collect any fees or provide educational services. Its sole purpose is to connect prospective students with educational institutions that may align with their interests. edigitaluniversity.com does not assume responsibility for any job guarantees, placements, or employment assurances that may be claimed by any educational institution. All such claims, if made, are the responsibility of the respective institution.
The content, images, blogs, and other materials available on edigitaluniversity.com are for informational purposes only and are not intended to replace or represent any official offerings or commitments made by educational institutions. This platform may include links to external websites or third-party resources for convenience and informational use. We do not have control over the content, nature, or availability of these external sites, and their inclusion does not constitute an endorsement or recommendation of the views or information presented therein.
……..