What Exactly Is Digital Marketing? – Expert Answer

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Digital Marketing is a process of making a strategy to grow the business online. In this process, you execute the strategy online and get the result instantly to analyze their qualitative data and quantitive data. There are some common types of digital marketing we are discussing below:

SEO/Organic: SEO stands for Search Engine Marketing, where you will optimize your website according to the Search Engine (Google, Bing, Yandex, etc..)  guidelines. Commonly there are 2 essential parts of SEO; on-page and off-page. On-page, you take care of on-site of your website like content, internal links, the title of the page, image alt tags, etc… On-page, you will work on other authorities and relevant sites where you get referrals as a backlink to your site.

Paid Media: Paid media is the best way to drive results instantly. Let’s say if you need instant business then you must go with paid media. There are some important acquisition channels like Facebook advertisements, Google Ads, Linkedin Ads, Twitter ads, etc…  where you will get instant business leads by paying some amount to this acquisition channels like Google ads, Facebook ads, and more. 

Email Marketing: Email Marketing is the still top conversion channel of digital marketing. By using email marketing you influence your customer and make a relationship with your potential customers. You also need to make a strategy to do the marketing through email. You must be focused on the CTR (Click Through Rate), open rate, email reply rate, etc… 

Influencer Marketing: Nowadays influence marketing is very popular in the industry. You just need to connect the influencer that is relevant to your business and your audiences and make sure to explore the right message at the right time.

Digital PR: Digital PR is the best way to increase you authority of your business. You will find the top journalist that is relevant to your business and tell them to make some strategy to create the content that will be viral in a good sense in the market. You also need to think about the shareable content of your business.

In conclusion, there are many more channels online where you promote your business through digital mode and get conversion through this channel, which is called digital marketing. Read our expert answer; How Good Is A Career In Digital Marketing?

You must care about your money when you will promote your business through digital mode because there are a lot of agencies in the market who are claiming that; you don’t need to worry about your business growth, just pay me and I’ll give you the growth. We just want to take your attention to here that before paying any digital marketing agency you must research everything about this company.

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